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September 20, 2016

One of the most popular modules in the Level 1 Certificate in Employer Brand Leadership is "Future Trends in Employer Branding (EBLTD)." In the article below, the course leader Brett Minchington outlines five key trends which companies should focus on to ensure their e...

August 9, 2016

Be coached & mentored by Brett when you study for the Level 1 Certificate in Employer Brand Leadership - For new course start dates click here>


2015 was a year the employer branding industry took giant leaps forward. Research studies and numerous conferences and were c...

August 5, 2016

The position of the employer brand leader has become more commonplace in 2016, albeit predominantly in many of the world's most well known brands such as adidas Group, Unilever, Volvo Cars, Accenture, Shell and LinkedIn. If current trends are any guide this will evolve...

May 25, 2016

The following adidas Group case study is one of 26 best practice case studies from the latest book from Brett Minchington, "Employer Brand Excellence - A Case Study Approach" click here>

Company overview

Headquartered in Herzogenaurach, Germany, Adidas group employe...

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