Employer branding is not a HR function, nor a Marketing or Communications function. Employer branding is a BUSINESS FUNCTION!
Brett Minchington (2015)
"The course is one of the best learning experiences I have had in my career. The content is relevant, up to date and interesting, with really good case studies. I would definitely recommend this course to anyone thinking of doing it." - Tanya, Global Employer Brand Leader
"The resources are very well structured and complete and the course leader, Brett Minchington, is what differentiates this course from all the others I have participated on." - Patricia, People & Communication Director
Chairman/CEO Employer Brand International
Brett Minchington is the world's most published author and educator in employer branding and has published 8 books:
"Employer Brand Experience" (2019)
"Employer Brand Excellence - A Case Study Approach" (VI2019, VIII2018, VII2017 & VI2016)
"Employer branding and the new world@work" (2013)
"Employer Brand Leadership – A Global Perspective" (2010)
"Your Employer Brand attract-engage-retain" (2006)
His recent book, "Employer Brand Excellence - A Case Study Approach Volume IV" highlights 28 best practice case studies from companies such as IKEA, Pepsico, Accenture, Kantar, Deutsche Bank and Eurostar. It is the fourth edition in a series of more than 100 employer branding case studies from around the world.
In 2006 Brett commenced his Employer Branding Global Tour and what started out as a 1 year plan turned into 14 years travelling around the world delivering workshops, masterclass, Summits and keynote addresses to 1000's of senior managers in 59 cities in 39 countries, travelling more than 2 million air kilometres along the way!
Pioneering employer branding research and practice in countries such as Russia, Lithuania, Romania, Hungary, South Africa, Spain, Ukraine, Philippines, Uzbekistan, Chile and Italy, Brett has also launched and chaired Employer Branding Summits in 13 countries.
Brett has experience consulting to global and national employer brand strategy projects for companies such as Mars, Accenture, Siemens, Aon Hewitt, Amdocs, PwC, Origin, SIBUR, Elsevier and World Vision and has also advised leading agencies in strategic employer brand consulting to world class standards.
Brett's work has been published around the world in publications such as The Economist, Business Week and ERE's Journal of Corporate Recruiting Leadership and he has appeared on CNN and Bloomberg TV.
In 2016 Brett launched World Employer Branding Day. The 2016 event was held in Prague, then Budapest in 2017, Prague in 2018 and 785 leaders from 48 countries came together for 3 days of learning, networking and cultural experiences in Lisbon in May 2019. Due to COVID-19 the 5th edition was held virtually with more than 1200 leaders from 59 countries learning from nearly 100 speakers sharing best practice across 2 days.
Lecturing in the MBA program on employer branding at the University of Adelaide and chairing the Human Resource Management Committee at University of South Australia keeps Brett in close ties with academia. He has also designed and published 6 employer branding global research studies.