BRETT MINCHINGTON

Head of College

Brett Minchington is the world's most published author and educator in employer branding and has published 10 books since 2006:​

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• "The Employer Brand Competitive Advantage" (March 2026)

• "The Business of Employer Branding" (2022)

• "Employer Brand Experience" (2019)

• "Employer Brand Excellence - A Case Study Approach" (V2021, IV2019, VIII2018, VII2017 & VI2016)

• "Employer branding and the new world@work" (2013)

• "Employer Brand Leadership – A Global Perspective" (2010)

• "Your Employer Brand attract-engage-retain" (2006)

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​In 2006 Brett commenced his Employer Branding Global Tour and what started out as a 1 year plan turned into 20 years travelling around the world delivering workshops, masterclass, Summits and keynote addresses to 1000's of senior managers in more than 60 cities in 40 countries, travelling more than 2 million air kilometres along the way!

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Since 2006, Brett has been a highly sought after keynote speaker on global trends in employer branding at corporate and national events including the Randstad Awards in Canada, Australia, Singapore and Sweden, The International Employer Branding and Engagement Summit (Russia), 9th Human Capital Expo (Chile), Employer Brand Experience Summit (Netherlands), Government HR Leadership Conference (Australia), RCSA International Conference (Australia), Employer Branding International Conference (India), Employer Branding & Engagement Forum (Ukraine), Human Sense Summit (Lithuania) and many more.

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Pioneering employer branding research and practice in countries such as Italy, Chile, Spain, Russia, Lithuania, Romania, Hungary, South Africa, Ukraine, Philippines and Uzbekistan, Brett has also launched and chaired Employer Branding Summits in 13 countries.

 

Brett has experience consulting to global and national employer brand strategy projects for companies such as Mars, Accenture, Siemens, Aon Hewitt, Amdocs, PwC, Origin, SIBUR, World Vision and  Elsevier. He has also advised leading agencies in building a strategic employer brand consulting business to world class standards.

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Brett's work has been published around the world in publications such as The Economist, Business Week and ERE's Journal of Corporate Recruiting Leadership and he has appeared on CNN and Bloomberg TV.

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In 2011 Brett founded the Employer Branding College with a purpose to build employer brand leadership capability in organizations around the world to create a better and fairer world of work. Thousands of leaders from more than 70 countries have participated in our individual and group training, events and  programs from organizations including Accenture, Mars, PwC, Coca-Cola, Sanofi, Heineken, IBM, Mercedes Benz, Google, EY, Amazon, McDonalds, Facebook, H&M, Apple, Indeed, LinkedIn, BCG, Lidl and IHG Hotels.

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In 2016 Brett launched World Employer Branding Day, an annual event that brings together the world's leading employer brands and the agencies they collaborate with. The 2025 event was held in Amsterdam with more than 700 leaders from 50+ countries coming together for two days of learning, networking and cultural experiences. 

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Brett has previously lectured in the MBA program on employer branding at the University of Adelaide and chaired the Human Resource Management Committee at University of South Australia. He has also designed and published six employer branding global research studies.