Question 1

Is the course accredited?

Accepted Answer

Yes. The Certificate in Employer Brand Leadership has been accredited in Australia under the Diploma in Diploma of Business (BSB50207) and Certificate IV in Business (BSB40212) qualifications which are recognised under the Australian Qualifications Framework (AQF).

The AQF defines Australian qualifications, providing a single framework for all qualifications from Senior Secondary Certification to PhD. An AQF qualification is recognised all around Australia and by other countries. For further details about the AQF please visit http://www.ivet.com.au/a/56.html (http://www.ivet.com.au/a/56.html)This accreditation provides a pathway for graduates to continue their studies such as completing an MBA, a business degree, diploma or certificate.

Question 2

How is this course different to other courses in the market?

Accepted Answer

Our flagship program, the Certificate in Employer Brand Leadership is the world's first globally recognized Qualification and Certification in Employer Brand Leadership.

The Employer Branding College was founded in 2011 and has continued to pioneer employer brand leadership education around the world ever since. With a purpose to build employer brand leadership capability in organizations around the world to create a better and fairer world of work, we are proud to be celebrating our 11th Year in 2022.

We are the proud Education Partner and organizer of World Employer Branding Day,(https://www.worldemployerbrandingday.community/) an annual event that brings together leaders from around the world to share and learn from global best practice.

With the rise in demand for employer brand leadership training, 2-4 week substitute courses have appeared in the market. Often these courses are offered free or very low cost with the real intention of being a lead generator to sell expensive agency and/or consultancy services.

We prefer to let our students speak about their study experience (https://www.employerbrandingcollege.com/reputation)rather than rely on aggressive marketing techniques or unfulfilled promises to promote our courses. As a result, we have organically developed and Certified professionals who are leading the new era of employer brand leadership in more than 70 countries.

Our primary focus at Employer Branding College is to develop the industry's top employer brand leaders by teaching the core principles and practices of strategic employer brand leadership across the full employment lifecycle. We set very high standards for our courses to ensure our graduates leading employer branding in their companies are amongst the world's best.

No other employer branding course offers the level of attention and support to their students that we do. We have appointed a student concierge to ensure all student enquiries are responded to fast on any day of the week.

A unique and unrivalled feature of our Certificate in Employer Brand Leadership is the 1-1 coaching and mentoring students receive as they progress through their studies. This allows leaders to connect theory to practice and ensure they are in the best position to adapt to market trends.

Our assessment processes are rigorous to ensure our graduates are competent to develop and lead an employer brand strategy inside their company and that they have access to the networks, tools, resources, strategies and templates to support them.

Question 3

What are the graduate competencies?

Accepted Answer

Upon graduation you will have the expertise to:

• Develop a strategic approach to employer branding across the full employment lifecycle
 • Engage C-suite leadership in the business value of employer branding
 • Conduct an employer brand strategic audit and determine your key focus areas and investment priorities
 • Rethink organizational work flows to optimize employee experience across all levels
 • Assess the full employment experience to understand the Employer Brand Moments of Truth (EBMOTs) that drive talent attraction, engagement and retention
 • Develop an Employer Brand Architecture that makes traditional EVP thinking obsolete
 • Activate an employer brand strategy that is adaptable to the local market and workforce trends
 • Develop targeted communication plans to support internal and external employer brand activation
 • Learn how to assess the ROI and business impact of your strategy
 • Develop a system for ongoing learning to track and adapt to industry trends
 • Develop and engage with an exclusive global Alumni network of Certified Employer Brand professionals from more than 70 countries.

Question 4

What is the industry demand for skills and experience in employer brand leadership?

Accepted Answer

Many of the world's leading companies such as Google, Coca-Cola, EY, Facebook, Ferrero, Google, IKEA, JP Morgan Chase, KPMG, LinkedIn, Marriott, Mars, Nike and P&G now employ employer brand leaders to manage their employer branding function.

While we know from our global research and from practice, employer branding is too often left to an already overstretched HR or Marketing department, if current trends continue, it is likely that the role of the employer brand leader will continue to increase in demand in the coming years.

This course is the world's most comprehensive, internationally focused employer brand leadership course and will provide graduates with the qualifications to become competent and highly skilled employer brand leaders.

Question 5

What is the return on investment (ROI) of participating in the course?

Accepted Answer

Depending on company size and project scope (i.e. national v global) the cost of developing an employer brand strategy can range from US$20,000 to more than US$150,000 and that's just for the strategic auditing and management reporting piece! Design, communication, implementation and measurement initiatives can cost many hundreds of thousands of dollars more.

At the completion of the course you will have learnt the skills to be able to conduct your own strategic audit and employer brand strategy. Furthermore, you will learn how to ask the right questions to your employer branding vendors and suppliers, likely saving you many thousands of dollars more.

You will join the Certificate in Employer Brand Leadership Alumni at the beginning of the course which will allow you to connect with leaders from more than 70 countries to share with and learn from, likely saving you many thousands of dollars more.

The actual cost of the course is minimal when compared to the savings you will make on your existing program and future savings from having an employer brand strategy developed aligned with world's best practice guidelines.

Question 6

Who will I be studying with?

Accepted Answer

Our students come from a variety of experiences and backgrounds including Global and National Employer Brand Managers, CHRO's, GM HR, Agency Account Directors, HR Managers, Marketing Managers, Business Owners, Employer Branding Consultants. We teach employer branding as a business function and it is reflective in the broad range of functions that are attracted to our courses.

Leaders from more than 70 countries have participated in our courses and leaders are introduced to the Global Alumni at the commencement of their studies. We also host an annual in-person Meetup each year for the Alumni to come together in person.

Question 7

How much time will I need to commit to my studies?

Accepted Answer

We recognise that each leader is unique and as such, their learning and study styles will be different. We recommend students allocate 4-6 hours per week to complete the course resources and have designed the course structure accordingly.

Students also have unlimited access to the Employer Branding College Online Library which is the world's largest employer branding resource centre. This allows students who wish to extend their learning to allocate more time to their studies if they wish.

Question 8

How will this course help me to develop a global network?

Accepted Answer

At the commencement of your course you will be invited to join the Employer Branding College Alumni of leaders from more than 70 countries. These connections will become more valuable to you over time as you progress through your course and upon completion as you continue to build your capabilities.

We will advise you on the best networks to join to foster your global network to achieve the best outcomes for you.

We will also facilitate introductions to key employer brand industry leaders around the world during the course if required.

Question 9

Can I pay my course fees in instalment payments?

Accepted Answer

Yes, please contact Andrea at andrea@employerbrandingcollege.com (andrea@employerbrandingcollege.com)if you would like to discuss a part payment schedule.

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