FAST TRACK
EMPLOYER BRAND LEADERS COURSE
by Brett Minchington
The FAST TRACK Employer Brand Leaders Course designed by Brett Minchington is an intensive study program to develop expertise to manage an employer brand strategy. The program can be self paced to fit in with your work and lifestyle commitments.
Commence your FAST TRACK course at any time!
I enrolled in the Fast Track Employer Brand Leaders Course to gain an understanding of and learn from international best practice. I was impressed with the employer branding ecosystem approach, the depth of statistics and analytics about the global market, the different approaches in regional markets, the latest news and reviews from global research leaders and information on future trends.
The course includes many International best practice case studies to learn from and inspiring video content to support learnings. The content has practical and relevant employer brand strategic frameworks, tools and strategies which I was able to apply in my business immediately.
I enjoyed the in-depth approach and strong focus on the role of employee and customer experience in developing an employer brand. I found this approach to be highly relevant to market needs and was supported by research studies and case studies in the learning material. The e-learning platform is easy to follow, interactive and provided for an enjoyable and engaging learning experience with a mix of masterclass videos, published articles, case studies, etc. It’s a great course with a great support team!! Thank you.
6-8 WEEKS
ONLINE
anywhere | anytime | any device
ALL LEVELS
4 Modules
1-1 expert course orientation
personalized e-learning
4 masterclass videos
unlimited message & chat
3 books
50+ case studies
1 year access employer branding online library
350+ publications
online assessments
certification & digital badge
exclusive global alumni
event discounts
Upon graduation you will have achieved the following competencies
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Develop a strategic approach to employer branding across the full employee lifecycle
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Present the business case and engage senior leadership to invest in employer branding
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Conduct an employer brand strategic audit
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Assess talent market trends and adapt your strategy
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Leverage social media to attract talent
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Implement engagement and retention programs that will increase internal engagement
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Develop and implement a content strategy
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Develop and conduct internal and external research to assess and build a best practice employer brand
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Learn how to assess ROI and business impact of your strategy
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Understand the key trends driving the future of work
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Have developed a system for ongoing learning and development in employer branding to ensure you stay on top of latest trends and industry developments
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Have developed a global network of employer brand industry professionals to leverage and support you in your ongoing employer branding work.
GRADUATE
SKILLS & EXPERTISE
A STRATEGIC APPROACH ACROSS THE FULL EMPLOYMENT LIFECYCLE
Module 1
The Fundamentals of Employer Branding (EBLFU)
Module 2
Employer Brand Strategic Management (EBLSM)
Module 3
Employer Brand Analytics & Reporting (EBLAR)
Module 4
Contemporary Practices in Employer Brand Communications & Social Media (EBLEBSM)
Why leaders choose to certify with us
COACHING
Expert 1-1 coaching and mentoring with some of the world's top employer brand strategists during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at a senior level. Our coaches ensure high quality outcomes for graduates
CONTENT
With access to the world's largest employer branding library of more than 300 books, case studies, published articles, whitepapers and research reports you will be studying the latest workforce trends and learning the latest best practices and case studies
CREDIBILITY
With an Alumni consisting of Business Owners, CEO's, Executives and Senior Managers from more than 30 countries, our Level 1 certification is the global standard and widely recognized and trusted by companies around the world.
Our graduates are our best ambassadors
The world's highest regarded employer branding qualification
CERTIFICATION
The world's first and most highly regarded employer branding qualification, certifying you are a competent Employer Brand Leader to world's best practice standards.
STRATEGIC APPROACH
You will learn proven methodology, frameworks, strategies and tools to develop, implement, measure and manage an employer brand strategy to world's best practice standards.
PERSONALISATION
Monthly 1-1 expert coaching and mentoring support and unlimited online contact with course educators during Level 1&2 programs.
"The course was excellent. It covered so much content and practical application of how employer branding projects work, what to focus on when discovering, articulating and engaging with businesses around understanding their message to market and engaging both the C-suite and employees to get the best results."
"The course readings and assignments provided me with a thorough understanding of the key strategic and tactical concepts of employer branding and a methodology for transforming this knowledge into strategy and the strategy into actionable steps.
The seemless e-learning platform
is outstanding.
This program is world class!"
"I recently graduated from the Certificate in Employer Brand Leadership. What an amazing experience! The content is comprehensive, the case studies are great tests in application, and the global educator Brett Minchington is inspiring. Worth every invested dollar...without a doubt."
