Module 1

The Fundamentals of Employer Branding 

This module will explore the history, fundamentals and core strategic concepts of employer branding. 

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Key Focus Areas

• An overview of the global market for employer branding-the size, scope and key regional differences

• The key trends and learnings from World Employer Branding Day 2020

• The key agencies and vendors in the employer branding global industry and how to get the best out of partnering with them

• Latest global research findings in employer branding

• Assessing how changes in the political, economic, social, technological, environmental and legal environments will impact your employer brand strategy

• The roles and responsibilities of the employer brand leader

• Establishing a self-directed learning system for tracking employer branding trends and best practice.

Module 2

Employer Brand Strategic Management 

This module will explore the key employer brand strategic management principles and practices.

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Key Focus Areas

• Defining the scope of your employer brand plan using the Employer Brand Ecosystem Model

• Conducting an employer branding strategic audit using proven frameworks, methodology and strategies

• Conducting internal and external employer brand research to assist in employer brand and EVP strategy development

• Organization redesign & work flows to support employer branding as a strategic business function

• Localizing your employer brand strategy to optimize relevancy

• Applying best practice - Adapting and implementing the Employer Brand Excellence Framework and Employer Brand Roadmap

• Developing your Employer Brand Architecture.

Module 3

Employer Brand Analytics

& Reporting

This module will explore employer brand analytics and reporting methods.

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Key Focus Areas

• Developing key employer brand metrics for your strategy

• Defining the scope of your metrics and aligning them to organizational objectives

• Defining your employer brand key performance indicators

• Measuring the ROI of your employer brand strategy

• Engaging leaders through analytics and reporting

• Developing an employer brand metrics dashboard.

Module 4

Contemporary Practices in Employer Brand Communications &

Social Media

This module will explore the impact of employer brand communications and social media in employer branding.

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Key Focus Areas

• Developing and activating your employer brand communications plan

• Online and offline activation of your employer brand and EVP

• The latest global research in social media

• Conducting a social media audit

• Developing a social media policy

• Developing an employer brand ambassadors program

• The social media global landscape-the key platforms and where to focus your efforts

• Leveraging social media in employer branding-how to optimize reach and achieve business impact

• Aligning the social media strategy with your employer branding objectives

• Building an online community-paid versus organic growth.