FAST TRACK
EMPLOYER BRAND LEADERS COURSE
by Brett Minchington
The FAST TRACK Employer Brand Leaders Course designed by Brett Minchington is an intensive study program to develop expertise to manage an employer brand strategy. The program can be self paced to fit in with your work and lifestyle commitments.
Commence your FAST TRACK course any time
6-8 WEEKS ONLINE
anywhere | anytime | any device
ALL LEVELS
4 Modules
1 bonus module
1-1 expert course orientation
personalized e-learning
4 masterclass videos
unlimited message & chat
5 books
100+ case studies
1 year access employer branding online library
400+ publications
online assessments
certification & digital badge
exclusive global alumni
event discounts
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Develop a strategic approach to employer branding across the full employment lifecycle
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Assess and understand the key trends driving the future of work
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Present the business case and engage senior leadership to invest in employer branding
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Conduct an employer brand strategic audit
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Assess talent market trends
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Develop an employer brand and EVP communications plan
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Develop social media campaigns to attract talent and build employer brand equity
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Implement engagement and retention programs that will increase internal engagement
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Conduct internal and external research to assess and build a best practice employer brand strategy
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Learn how to assess ROI and business impact of your strategy
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Develop a system for ongoing learning to stay on top of latest trends and industry developments
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Have developed a global network of employer brand industry professionals to leverage and support you in your ongoing employer branding work.
Upon graduation you will have achieved the following competencies to:
GRADUATE
SKILLS & EXPERTISE
GRADUATE SKILLS & EXPERTISE
A STRATEGIC APPROACH ACROSS THE FULL EMPLOYMENT LIFECYCLE
Module 1
The Fundamentals of Employer Branding (EBLFU)
Module 2
Employer Brand Strategic Management (EBLSM)
Module 3
Employer Brand Analytics & Reporting (EBLAR)
Module 4
Contemporary Practices in Employer Brand Communications & Social Media (EBLEBSM)
*NEW*Bonus Module 5
Leading through COVID-19 (EBCOVID)
Why leaders choose to certify with us
COACHING
Expert 1-1 coaching and mentoring with some of the world's top employer brand strategists during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at a senior level. Our coaches ensure high quality outcomes for graduates
CONTENT
With access to the world's largest employer branding library of more than 400 books, case studies, published articles, whitepapers and research reports you will be studying the latest workforce trends and learning the latest best practices and case studies
REPUTATION
With an Alumni consisting of Business Owners, CEO's, Executives and Senior Managers from more than 40 countries, our Level 1 certification is the global standard and widely recognized and trusted by companies around the world.
