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FAST TRACK
EMPLOYER BRAND LEADERS COURSE

by Brett Minchington

INDIVIDUALS, AGENCIES & CONSULTANTS
All Leader Levels

The FAST TRACK Employer Brand Leaders Course designed by Brett Minchington is an 8 week intensive study program to develop expertise to manage an employer brand strategy. The program is self paced to fit in with your work and lifestyle commitments.

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COMMENCE YOUR FAST TRACK COURSE ANYTIME

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8 WEEKS ONLINE

anywhere | anytime | any device

ALL LEVELS

4 Modules
1 bonus module
1-1 expert course orientation
personalized e-learning 
4 masterclass videos
unlimited message & chat
5 books
100+ case studies
1 year access employer branding online library
600+ publications
online assessments
certification & digital badge
exclusive global alumni
event discounts

GRADUATE
SKILLS & EXPERTISE

Upon graduation you will have achieved the following competencies to:
  • Develop a strategic approach to employer branding across the full employment lifecycle

  • Engage C-suite leadership in the business value of employer branding

  • Conduct an employer brand strategic audit and determine your key focus areas and investment priorities

  • Rethink organizational work flows to optimize employee experience across all levels

  • Assess the full employment experience to understand the Employer Brand Moments of Truth (EBMOTs) that drive talent attraction, engagement and retention

  • Develop an Employer Brand Architecture that makes traditional EVP thinking obsolete

  • Activate an employer brand strategy that is adaptable to the local market and workforce trends

  • Develop targeted communication plans to support internal and external employer brand activation

  • Learn how to assess the ROI and business impact of your strategy

  • Develop a system for ongoing learning to track and adapt to industry trends

  • Develop and engage with an exclusive global Alumni network of Certified Employer Brand professionals from more than 70 countries.

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AN ECOSYSTEM APPROACH ACROSS
THE FULL EMPLOYMENT LIFECYCLE

Practical case study approach with access to
100+ real case studies

Module 1

The Fundamentals of Employer Branding 

This module will explore the history, fundamentals and core strategic concepts of employer branding. 

Key Focus Areas

  • An overview of the global market for employer branding-the size, scope and key regional differences

  • The key trends and learnings from World Employer Branding Day 2020

  • The key agencies and vendors in the employer branding global industry and how to get the best out of partnering with them

  • Latest global research findings in employer branding

  • Assessing how changes in the political, economic, social, technological, environmental and legal environments will impact your employer brand strategy

  • The roles and responsibilities of the employer brand leader

  • Establishing a self-directed learning system for tracking employer branding trends and best practice.

Module 2

Employer Brand Strategic Management 

This module will explore the key employer brand strategic management principles and practices.

Key Focus Areas

  • Defining the scope of your employer brand plan using the Employer Brand Ecosystem Model

  • Conducting an employer branding strategic audit using proven frameworks, methodology and strategies

  • Conducting internal and external employer brand research to assist in employer brand and EVP strategy development

  • Organization redesign & work flows to support employer branding as a strategic business function

  • Localizing your employer brand strategy to optimize relevancy

  • Applying best practice - Adapting and implementing the Employer Brand Excellence Framework and Employer Brand Roadmap

  • Developing your Employer Brand Architecture.

Module 3

Employer Brand Analytics

& Reporting

This module will explore employer brand analytics and reporting methods.

Key Focus Areas

  • Developing key employer brand metrics for your strategy

  • Defining the scope of your metrics and aligning them to organizational objectives

  • Defining your employer brand key performance indicators

  • Measuring the ROI of your employer brand strategy

  • Engaging leaders through analytics and reporting

  • Developing an employer brand metrics dashboard.

Module 4

Contemporary Practices in Employer Brand Communications &

Social Media

This module will explore the impact of employer brand communications and social media in employer branding.

Key Focus Areas

  • Developing and activating your employer brand communications plan

  • Online and offline activation of your employer brand and EVP

  • The latest global research in social media

  • Conducting a social media audit

  • Developing a social media policy

  • Developing an employer brand ambassadors program

  • The social media global landscape-the key platforms and where to focus your efforts

  • Leveraging social media in employer branding-how to optimize reach and achieve business impact

  • Aligning the social media strategy with your employer branding objectives

  • Building an online community-paid versus organic growth.

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WHY LEADERS CHOOSE TO CERTIFY WITH US

COACHING

Expert 1-1 coaching and mentoring with some of the world's top employer brand strategists during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at a senior level. Our coaches ensure high quality outcomes for graduates

KNOWLEDGE

With access to the world's largest employer branding library of more than 600 books, case studies, published articles, whitepapers and research reports you will be studying the latest workforce trends and learning the latest best practices and case studies

REPUTATION

With an Alumni consisting of Business Owners, CEO's, Executives and Senior Managers from more than 60 countries, our Certification is the global standard and widely recognized and trusted by companies around the world. 

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OUR GRADUATES FROM 70+ COUNTRIES ARE LEADING
THE NEW ERA OF  EMPLOYER BRANDING

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CONTACT US TO LEARN MORE ABOUT OUR COURSES