FAST TRACK
EMPLOYER BRAND LEADERS COURSE
INDIVIDUALS, AGENCIES & CONSULTANTS
All Leader Levels
The FAST TRACK Employer Brand Leaders Course is an 8 week intensive study program to develop expertise to develop and manage an employer brand strategy.
The program is self paced to fit in with your work and lifestyle commitments.
WHAT OUR GRADUATES ARE SAYING ONLINE
8-10 WEEKS ONLINE
International Best Practice
ALL LEVELS
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4 Core modules
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3 Specialization modules
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World Employer Branding Day 2023 & 2022 Video presentation & slide decks
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1-1 coaching with Brett Minchington
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Personalized e-learning
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5 books
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120+ case studies
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6 months access
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Employer Branding eLibrary
600+ publications -
Online assessments
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Certification & digital badge
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Exclusive global alumni membership
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Event discounts
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Global alumni meetups
GRADUATE
SKILLS & EXPERTISE
Upon graduation you will have achieved the following competencies to:
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Develop a strategic approach to employer branding across the full employment lifecycle
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Engage C-suite leadership in the business value of employer branding
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Conduct an employer brand strategic audit and determine your key focus areas and investment priorities
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Rethink organizational work flows to optimize employee experience across all levels
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Assess the full employment experience to understand the Employer Brand Moments of Truth (EBMOTs) that drive talent attraction, engagement and retention
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Develop an Employer Brand Architecture that makes traditional EVP thinking obsolete
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Activate an employer brand strategy that is adaptable to the local market and workforce trends
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Develop targeted communication plans to support internal and external employer brand activation
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Learn how to assess the ROI and business impact of your strategy
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Develop a system for ongoing learning to track and adapt to industry trends
AN ECOSYSTEM APPROACH ACROSS
THE FULL EMPLOYMENT LIFECYCLE
Practical case study approach with access to 120+ real case studies
Core Module 1
The Fundamentals of Employer Branding
This module will explore the history, fundamentals and core strategic concepts of employer branding.
Key Focus Areas
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An overview of the global market for employer branding-the size, scope and key regional differences
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Latest global research findings in employer branding
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Assessing how changes in the political, economic, social, technological, environmental and legal environments will impact your employer brand strategy
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The roles and responsibilities of the employer brand leader
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Establishing a self-directed learning system for tracking employer branding trends and best practice.
WHY LEADERS CHOOSE TO CERTIFY WITH US
COACHING
Expert 1-1 coaching and mentoring with some of the world's top employer brand strategists during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at a senior level. Our coaches ensure high quality outcomes for graduates
KNOWLEDGE
With access to the world's largest employer branding online library of more than 600 books, case studies, published articles, whitepapers and research reports you will be studying the latest workforce trends and learning the latest best practices and case studies
REPUTATION
With an Alumni consisting of Business Owners, CEO's, Executives and Senior Managers from more than 70 countries, our Certification is the global standard and widely recognized and trusted by companies around the world.
GRADUATES FROM 70+ COUNTRIES
