CERTIFICATE IN EMPLOYER BRAND LEADERSHIP

THE GLOBAL STANDARD

The Certificate in Employer Brand Leadership is the world's first globally recognized qualification and accreditation for Employer Brand Leadership. It is the highest level of Certification at Employer Branding College, with 100's of graduates from more than 40 countries from companies such as Mercedes Benz, Accenture, British Embassy, IBM, LinkedIn, AXA, Radisson, McDonalds, BHP, Airtel, BAT, Woolworths, Repsol, Gazprom Neft, SA Water, NZ Post, Scotiabank and IHG Hotels.

ENROL NOW FOR OUR NEXT COURSE

12 WEEKS

ONLINE

+

1-1 COACHING

 

anywhere | anytime | any device

SENIOR-EXECUTIVE LEVEL

6 Core Modules
3 Bonus Modules
1-1 expert coaching & mentoring
personalized e-learning 
6 masterclass videos
access to
World Employer Branding Day presentations
study concierge
unlimited messaging & chat
5 books
100+ case studies
350+ publications
2 years access employer branding online library
online assessments
practical workplace assignment
certification & digital badge
exclusive global alumni
event discounts
Our focus is on providing the world's best
employer brand leadership
study experience.
Hear from some of our graduates.

GRADUATE

SKILLS & EXPERTISE

Upon graduation you will have achieved the following competencies
  • Develop a strategic approach to employer branding across the full employee lifecycle
  • Present the business case and engage senior leadership to invest in employer branding
  • Conduct an employer brand strategic audit
  • Assess talent market trends and adapt your strategy
  • Leverage social media to attract talent
  • Implement engagement and retention programs that will increase internal engagement
  • Develop and implement a content strategy
  • Develop and conduct internal and external research to assess and build a best practice employer brand
  • Learn how to assess ROI and business impact of your strategy
  • Understand the key trends driving the future of work
  • Have developed a system for ongoing learning and development in employer branding to ensure you stay on top of latest trends and industry developments
  • Have developed a global network of employer brand industry professionals to leverage and support you in your ongoing employer branding work.

A STRATEGIC APPROACH ACROSS THE FULL EMPLOYMENT LIFECYCLE

Module 1

The Fundamentals of Employer Branding (EBLFU)

Module 2

Employer Brand Strategic Management (EBLSM)

Module 3

Employer Brand Analytics & Reporting (EBLAR)

Module 4

Contemporary Practices in Employer Brand Communications & Social Media (EBLEBSM)

Module 5

Employee & Customer Experience (EBCE)

Module 6

Future Trends in Employer Branding (EBLTD)

 

Assessment

Employer Brand Strategy

Practical Workplace Assignment (EBLWA)

Bonus Module 1

Employer Brand Leadership Principles & Practices (EBLPP)

Bonus Module 2

Employer Branding Mapping & Competitor Analysis (EBLCA)

Bonus Module 3

Employer Branding & Social Responsibility (EBLSR)

Why leaders choose to certify with us

COACHING

Expert 1-1 coaching and mentoring with some of the world's top employer brand strategists during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at a senior level. Our coaches ensure high quality outcomes for graduates

CONTENT

With access to the world's largest employer branding library of more than 300 books, case studies, published articles, whitepapers and research reports you will be studying the latest workforce trends and learning the latest best practices and case studies

CREDIBILITY

With an Alumni consisting of Business Owners, CEO's, Executives and Senior Managers from more than 40 countries, our Level 1 certification is the global standard and widely recognized and trusted by companies around the world. 

Personalised 1-1 coaching & mentoring support with a global authority in employer branding in 2019-20

Our flagship Level 1 Certificate in Employer Brand Leadership course offers personalised 1-1 coaching and mentoring with the world's most published author and educator in employer branding, Brett Minchington. It's a key reason why senior leaders choose to certify with the Employer Branding College.
 
Brett has trained 1000's of leaders in 59 cities in 39 countries and coached and mentored business owners, general managers, heads of departments and senior managers who are now driving employer branding best practice in their business around the world.
 
His work has appeared in major media including CNN, Bloomberg, The Economist and Forbes.

Our graduates are our best ambassadors

The world's highest regarded employer branding qualification

"The course was excellent.  It covered so much content and practical application of how employer branding projects work, what to focus on when discovering, articulating and engaging with businesses around understanding their message to market and engaging both the C-suite and employees to get the best results."

"The course readings and assignments provided me with a thorough understanding of the key strategic and tactical concepts of employer branding and a methodology for transforming this knowledge into strategy and the strategy into actionable steps.

The seemless e-learning platform

is outstanding. 

This program is world class!"

"I have graduated from the Certificate in Employer Brand Leadership. What an amazing experience!  The content is comprehensive, the case studies are great tests in application, and the global educator Brett Minchington is inspiring.  Worth every invested dollar...without a doubt."

The industry's #1 

program for senior leaders

CERTIFICATION

The world's first and most highly regarded employer branding qualification, certifying you are a competent Employer Brand Leader to world's best practice standards.

STRATEGIC 

APPROACH

You will learn proven methodology, frameworks, strategies and tools to develop, implement, measure and manage an employer brand strategy to world's best practice standards.

PERSONALISATION

Unlimited access to your personalised e-learning portal on any device, any time.

Monthly 1-1 expert coaching and mentoring support and unlimited online contact with your course leader during your Level 1 program.

INDUSTRY LEADING ONLINE LIBRARY 

You have 2 years unlimited access to the world’s largest online employer branding library of more than 300 books, videos, case studies, articles, whitepapers, handbooks and global research reports to learn a deep understanding of the global and local trends impacting on the world at work and strategies to adapt to these changes.

EXCLUSIVE GLOBAL ALUMNI NETWORK

Ongoing support as a member of an exclusive Alumni of leaders from more than 30 countries. You become a member once you enrol, not after the course.

PRAcTICAL

WORKPLACE

LEARNING

All courses are designed with practical, 'real world' outcomes in mind. You not only benefit from the tried and tested tools, but also practical case studies and cutting-edge research. You will receive more than 60 case studies from which to draw knowledge, inspiration and insights to apply to your own strategy.

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