Level 1 Level 2 Level 3 On Demand Course Leader

EMPLOYER BRAND

EXECUTIVE PROGRAM

An International Program designed to develop the world's top employer brand Executive leaders

next 10 week online International group course commencing 7 April 2025

ENQUIRE 2025

A WORLD FIRST

A world first Employer Brand Executive Program to equip you with the leadership skills to navigate the economic, social and technological challenges of today's competitive talent markets. This course is designed for internal leaders across all functions that have an impact on talent attraction and retention.

Facilitated by an experienced International Team of industry experts including Brett Minchington, Lisa G. Morris, Emma Tolhurst and Matthew Jeffrey, the program connects participants with industry thought leaders and world class practitioners to support the development of the leadership skills required to lead thriving companies.

Leaders will enjoy 24/7/365 access to the world's largest Employer Branding Global Learning Centre of industry thought leadership and case studies including more than 800 learning items at a level you will not find anywhere else in the world.

Your interactive learning experience will include:

Personalized 1-1 coaching sessions
Group coaching & expert Q&A sessions
24/7/365 access to a mix of best practice publications, books, case studies, videos, articles, research reports, whitepapers and multi-media content (podcasts, videos, etc.) - 800+ learning resources
Exclusive access to World Employer Branding Day 2022 Keynotes
Group workshop sprint sessions
Real world group assignment project
Online course networking group
Coaching and mentoring on writing a thought leadership article
Coaching and mentoring on enhancing your leadership brand
Self-paced eLearning content on-demand
Exclusive invites to industry events

COURSE SCHEDULE

DESIGNED FOR

Certified Employer Brand Leaders

Directors

Owners

WHAT WILL SET YOU APART

Upon graduation of the Employer Brand Executive Program you'll have the capability to:

Develop an employer brand strategic plan to future-proof your business
Apply the frameworks and leadership skills needed to overcome modern workplace talent challenges
Understand how and when to use data to support critical employer brand strategic decisions
Learn the principles of human-centered design (design thinking) to creatively solve problems and develop solutions in service of people
Lead change and prepare your organization to be successful in a competitive talent landscape
Design an organizational structure and work design to ensure a high level of integration across key employee experience touchpoints
Understand how to navigate the global market to source the most effective external agency partnerships
Make standout presentations that influence C-suite leaders
Build a personal leadership brand that will advance your career

ENQUIRE 2025

2023 INTERNATIONAL COACHES

COURSE LEADER
Brett Minchington
Employer Branding College

We are pleased to announced Brett Minchington as the course leader for the Executive Leadership Program in 2024. Brett is the world's most published author (10 books) and educator in employer branding. His thought leadership has been published extensively Internationally and has appeared in major media including The Economist, Business Week, Bloomberg TV and CNN.

His latest book, 'The Business of Employer Branding,' published on
14 February 2022. The book presents a practical blueprint to attracting, engaging & retaining your company's #1 asset in a post-pandemic world.

Since 2006, Brett has coach and trained 1000's of leaders in more than 70 countries. In 2015, he founded World Employer Branding Day, the world's largest employer branding event that unites the world of employer branding under a common theme, "To advance industry practice by connecting leaders, agencies and ecosystems around the world."

A pioneer of employer branding research and practice in countries including Italy, Russia, Lithuania, Romania, South Africa, Australia, Hungary, Spain, Ukraine, Slovakia, Philippines, Uzbekistan and Chile, Brett has designed and chaired Employer Branding Summits in 13 countries.

Brett has advised on employer brand strategy for agencies and companies around the world including Accenture, Mars, Siemens, Amdocs, Aon Hewitt, PwC, Origin, SIBUR, Elsevier and World Vision.

BRETT MINCHINGTON
Employer Branding College
>

A UNIQUE CAREER DEVELOPMENT OPPORTUNITY IN 2025

CONTENT

4 Core Executive Modules
+
1 Year, 24/7 access
Employer Branding
Global eLearning Platform
(21 Modules)
200+ LEARNING ITEMS
+
1 Year, 24/7 access
Employer Branding
Online Resource Centre
600+ PUBLICATIONS
+
Practical group assignment
+
Online assessments

EXPERIENCE

World's only Employer Brand Executive Program
+
1-Group expert
coaching & mentoring
with global industry expert facilitators & coaches
+
Virtual workshop
sprint sessions
+
Online global
networking community
+
Industry guest speakers
+
Study concierge

REPUTATION

Pioneers of Employer Brand Leadership education and professional development since 2011
+
Our programs are globally recognized and trusted by companies around the world
+
Framed Certificate
+
Exclusive global alumni membership
+
Event discounts
+
Exclusive alumni meetups

2025 INTERNATIONAL CURRICULUM

EXECUTIVE 1

Strategic Leadership in Employer Branding

The Strategic Leadership in Employer Branding Module enables leaders to develop the capabilities to become a successful employer brand executive leader by planning for current and future talent needs of the organization that support short-medium term business objectives.

Key focus areas:

Strategic thinking process for employer branding
Develop an employer brand strategic plan to future-proof your business
Leading change in strategic employer branding projects
Developing the employer brand leadership capability of internal leaders to support strategic objectives
Demonstrating the link between employer brand performance and business outcomes
Developing collaborative partnerships and networks in an organizational and global context
Developing your personal leadership brand

WHAT OUR GRADUATES ARE SAYING ONLINE

WHY LEADERS STUDY WITH US

KNOWLEDGE

With access to the world's largest employer branding eLearning centre of more than 800 books, case studies, published articles, whitepapers and research reports, you will be studying the latest workforce trends and learning from the latest best practices and case studies that you can adapt for use in your organization. Our reputation is reflected in what graduates are saying online about our courses

PERSONALISATION

Expert group coaching and mentoring with some of the world's top employer brand strategists and practitioners during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at an Executive level. Our coaches will ensure high quality outcomes for graduates.

GLOBAL NETWORK

On day 1 you will be invited to join our exclusive Alumni of Business Owners, CEO's, Executives, Directors and Senior Managers from more than 70 countries, providing you access to forward thinking leaders driving the new era of employer brand leadership.