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TM

accelerate

THE WORLD'S #1

10 WEEK SELF-PACED

INTERNATIONAL CERTIFICATION

100% ONLINE GROUP COURSE

JUNE COURSE

NEXT INTAKE FROM 

20 SEPTEMBER 2021

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Graduate with the industry leading qualification Certificate in Employer Brand Leadership

SINCE 2011

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STUDY WITH INDUSTRY COLLEAGUES FROM AROUND THE WORLD & WORK IN GROUPS ON ENGAGING, PRACTICAL ASSIGNMENTS
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GRADUATE SKILL & EXPERTISE
Upon graduation you will have the expertise to:

  • Develop a strategic approach to employer branding across the full employment lifecycle

  • Engage C-suite leadership in the business value of employer branding

  • Conduct an employer brand strategic audit and determine your key focus areas and investment priorities

  • Rethink organizational work flows to optimize employee experience across all levels

  • Assess the full employment experience to understand the Employer Brand Moments of Truth (EBMOTs) that drive talent attraction, engagement and retention

  • Develop an Employer Brand Architecture that makes traditional EVP thinking obsolete

  • Activate an employer brand strategy that is adaptable to the local market and workforce trends

  • Develop targeted communication plans to support internal and external employer brand activation

  • Learn how to assess the ROI and business impact of your strategy

  • Develop a system for ongoing learning to track and adapt to industry trends

  • Develop and engage with an exclusive global Alumni network of Certified Employer Brand professionals from 60+ countries.

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GRADUATE WITH THE INDUSTRY'S

 MOST TRUSTED CERTIFICATE IN

 EMPLOYER BRAND LEADERSHIP

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WHY LEADERS CHOOSE TO STUDY WITH US

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PERSONALISATION

Expert 1-1 coaching and mentoring with some of the world's top employer brand strategists during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at a senior level. Our coaches ensure high quality outcomes for graduates.

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KNOWLEDGE

With access to the world's largest employer branding library of more than 600 books, case studies, published articles, whitepapers and research reports you will be studying the latest workforce trends and learning the latest best practices and case studies at a level that will provide you with the capabilities to confidently apply the learnings in your organization.

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REPUTATION

With an Alumni consisting of Business Owners, CEO's, Executives, Directors and Senior Managers from more than 70 countries, our Certification program is the global standard and widely recognized and trusted by companies around the world.  We were pioneers in employer brand leadership education and professional development in 2011 and today, we continue to lead the development of leaders  across all functions from companies around the world.

THE INDUSTRY'S #1  PROGRAM FOR LEADERS

10 WEEK INTENSIVE PROGRAM INCLUDES

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CONTENT

6 core Modules
6 bonus Modules
+
Personalized 24/7
e-learning platform
+
Masterclass videos
+
Online assessments
+
Practical group assignment
+
2 years access
Online Resource Centre
600+ PUBLICATIONS
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EXPERIENCE

Established in 2011
+
World's first employer
brand leadership
qualification &
certification

+
1-1 & Group expert
coaching & mentoring
with  the world's most published author & educator in employer branding,
Brett Minchington 
+
Virtual classroom
sprint sessions
+
AI powered networking
+
Industry guest speakers
+
Study concierge
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CERTIFICATION

Framed Certificate
+
Digital badge for LinkedIn
+
Exclusive global alumni
+
Event discounts
+
Exclusive alumni events
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OUR GRADUATES ARE OUR GREATEST AMBASSADORS

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COURSE LEADER
Brett Minchington 

MBA, B.Bus (Marketing)

We are pleased to announced Brett Minchington as the Employer Brand Accelerate Program course leader for 2021. Brett is the world's most published author (8 books) and educator in employer branding. His thought leadership has been published Internationally and has appeared in major media including The Economist, Business Week, Bloomberg TV and CNN.

Since 2006, Brett has trained 1000's of leaders in more than 70 countries and coached and mentored Business Owners, General Managers, Heads of Departments and Senior Managers who are now driving employer branding best practice in their business around the world.

In 2015, Brett founded World Employer Branding Day, the world's largest employer branding event that unites the world of employer branding under a common theme, "To advance industry practice by connecting leaders, agencies and ecosystems around the world."

Brett will provide 1-1 & group coaching and mentoring to course participants.

 
A pioneer of employer branding research and practice in countries including Italy, Russia, Lithuania, Romania, South Africa, Australia, Hungary, Spain, Ukraine, Slovakia, Philippines, Uzbekistan and Chile, Brett has designed and chaired Employer Branding Summits in 13 countries.

Brett has advised on employer brand strategy for agencies and companies around the world including Accenture, Mars, Siemens, Amdocs, Aon Hewitt, PwC, Origin, SIBUR, Elsevier and World Vision.

Continuing to maintain close links with academia, Brett has lectured in the MBA program on employer branding at the University of Adelaide and is the chair of the HRM Committee at University of South Australia.

Brett is passionate about teaching leaders across all functions the business of employer branding and the positive impact it has on people, companies and society.
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NEXT COURSE INTAKE FROM 20 SEPTEMBER 2021 

AN ECOSYSTEM APPROACH ACROSS

THE FULL EMPLOYMENT LIFECYCLE

Practical case study approach with access to
100+ real case studies

Module 1

The Fundamentals of Employer Branding 

This module will explore the history, fundamentals and core strategic concepts of employer branding. 

Key Focus Areas

  • An overview of the global market for employer branding-the size, scope and key regional differences

  • The key trends and learnings from World Employer Branding Day 2020

  • The key agencies and vendors in the employer branding global industry and how to get the best out of partnering with them

  • Latest global research findings in employer branding

  • Assessing how changes in the political, economic, social, technological, environmental and legal environments will impact your employer brand strategy

  • The roles and responsibilities of the employer brand leader

  • Establishing a self-directed learning system for tracking employer branding trends and best practice.

Module 2

Employer Brand Strategic Management 

This module will explore the key employer brand strategic management principles and practices.

Key Focus Areas

  • Defining the scope of your employer brand plan using the Employer Brand Ecosystem Model

  • Conducting an employer branding strategic audit using proven frameworks, methodology and strategies

  • Conducting internal and external employer brand research to assist in employer brand and EVP strategy development

  • Organization redesign & work flows to support employer branding as a strategic business function

  • Localizing your employer brand strategy to optimize relevancy

  • Applying best practice - Adapting and implementing the Employer Brand Excellence Framework and Employer Brand Roadmap

  • Developing your Employer Brand Architecture.

Module 3

Employer Brand Analytics

& Reporting

This module will explore employer brand analytics and reporting methods.

Key Focus Areas

  • Developing key employer brand metrics for your strategy

  • Defining the scope of your metrics and aligning them to organizational objectives

  • Defining your employer brand key performance indicators

  • Measuring the ROI of your employer brand strategy

  • Engaging leaders through analytics and reporting

  • Developing an employer brand metrics dashboard.

Module 4

Contemporary Practices in Employer Brand Communications &

Social Media

This module will explore the impact of employer brand communications and social media in employer branding.

Key Focus Areas

  • Developing and activating your employer brand communications plan

  • Online and offline activation of your employer brand and EVP

  • The latest global research in social media

  • Conducting a social media audit

  • Developing a social media policy

  • Developing an employer brand ambassadors program

  • The social media global landscape-the key platforms and where to focus your efforts

  • Leveraging social media in employer branding-how to optimize reach and achieve business impact

  • Aligning the social media strategy with your employer branding objectives

  • Building an online community-paid versus organic growth.

Module 5

Employee and Customer Experience

This module will explore the relationship between employee and customer experience in building a world class employer brand.

Key Focus Areas

  • Aligning the candidate and employee experience with your brand positioning and values

  • The link between customer and employee engagement

  • Contemporary practices in developing a signature brand experience

  • Understanding the relationship between employee-customer-shareholder value

  • Aligning your employer brand and consumer brand strategies

  • Segmenting your employee population to optimize the employee experience

  • Activating your employer value proposition (EVP) across the employee lifecycle

Module 6

Future Trends

in Employer Branding

This module will explore future trends in employer branding and how  companies should plan to adapt over the next 3-5 years.

Key Focus Areas

  • What does the 'Future of Work' look like?

  • Key technological and social trends driving the future of employer branding

  • The customization and personalization of the employee experience

  • The future of the employee and candidate experience

  • Developing a plan and forecast for your employer brand strategy.

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*NEW* BONUS ELECTIVE MODULES AT NO EXTRA COST

Bonus Elective 1

Employer Brand Leader Principles & Practices (EBLPP)

Bonus Elective 2

Employer Branding Mapping & Competitor Analysis (EBLCA)

Bonus Elective 3

Employer Branding & Social Responsibility (EBLSR)

Bonus Elective 4

Leading through COVID-19 (EBCOVID)

Bonus Elective 5

Mental Health & Well-being (EBCHW)

Bonus Elective 6

Diversity, Equity & Inclusion in Employer Branding (EBDEI)

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OUR GRADUATES FROM 60+ COUNTRIES ARE LEADING THE NEW ERA OF EMPLOYER BRANDING

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WHAT GRADUATES SAY

"The accelerate course is one of the best learning experiences I have had in my career. The content is relevant, up to date and interesting, with really good case studies. I would definitely recommend this course to anyone thinking of doing it."

—  Tanya, Global Employer Brand Leader

EXPERIENCE

We have been trusted to train more than 20,000 leaders in more than 70 countries since 2006 including many from the world's leading brands. Our individual and group programs have established a new global benchmark for employer brand leadership capability. Our reputation is reflected in our graduate testimonials.

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NEXT COURSE INTAKE FROM 20 SEPTEMBER 2021