accelerate

A 10 WEEK SELF-PACED INTERNATIONAL CERTIFICATION

Graduate with an industry leading Qualification & Certification

TM

NEXT COURSE

COMMENCES SEPTEMBER

100% ONLINE GROUP COURSE

Designed for busy leaders to fast track employer brand leadership knowledge,

skill and practice to the world's best practice standard.

Participants will graduate with a Certificate in Employer Brand Leadership, 

the global standard with graduates from more than 40 countries.​

Look for this trusted certification

WHAT PEOPLE SAY

"The accelerate course is one of the best learning experiences I have had in my career. The content is relevant, up to date and interesting, with really good case studies. I would definitely recommend this course to anyone thinking of doing it."

—  Tanya, Global Employer Brand Leader

NEXT GROUP COURSE COMMENCES

SEPTEMBER 2020

(100% ONLINE GROUP COURSE)

SAVE €1000 ON COURSE FEES BEFORE 31 JULY

 

LIMITED NUMBERS ENROL EARLY

THE INDUSTRY'S #1  PROGRAM FOR SENIOR LEADERS

10 WEEK INTENSIVE PROGRAM INCLUDES

CONTENT

6 Modules
4 bonus Modules
+
Personalized 24/7
e-learning platform
+
masterclass videos
+
Online assessments
+
Practical group assignment
+
2 years access
Online Resource Centre
450+ PUBLICATIONS

EXPERIENCE

Established in 2011
+
World's first employer
brand leadership
qualification &
certification
+
1-1 & group expert
coaching & mentoring
with  the world's most published author & educator in employer branding,
Brett Minchington 
+
Industry guest speakers
+
Study concierge

CERTIFICATION

Framed Certification
+
Digital badge for LinkedIn
+
Exclusive global alumni
+
Event discounts

COURSE LEADER

Brett Minchington

We are pleased to announced Brett Minchington as the Employer Brand Accelerate Program course leader. Brett is the world's most published author and educator in employer branding and founder of World Employer Branding Day, an annual 3 day event that brings together the world's leading employer brands and the agencies they collaborate with.
Brett will provide 1-1 and group coaching and mentoring to course participants.
Brett has trained 1000's of leaders in more than 40 countries and coached and mentored business owners, general managers, heads of departments and senior managers who are now driving employer branding best practice in their business around the world.
 
His work has appeared in major media including CNN, Bloomberg, The Economist and Forbes.

GRADUATE SKILL & EXPERTISE

Upon graduation you will have the expertise to

  • Develop a strategic approach to employer branding across the full employment lifecycle
  • Assess and understand the key trends driving the future of work
  • Present the business case and engage senior leadership to invest in employer branding
  • Conduct an employer brand strategic audit
  • Assess talent market trends
  • Develop an employer brand communications plan
  • Develop social media campaigns to attract talent
  • Implement engagement and retention programs that will increase internal engagement
  • Develop and conduct internal and external research to assess and build a best practice employer brand
  • Learn how to assess ROI and business impact of your strategy
  • Have developed a system for ongoing learning to stay on top of latest trends and industry developments
  • Have developed a global network of employer brand industry professionals to leverage and support you in your ongoing employer branding work.

AN ECOSYSTEM APPROACH ACROSS

THE FULL EMPLOYMENT LIFECYCLE

Practical case study approach with access to
100+ real case studies

Module 1

The Fundamentals of Employer Branding 

This module will explore the history, fundamentals and core strategic concepts of employer branding. 

Key Focus Areas

  • An overview of the global market for employer branding-the size, scope and key regional differences

  • The key trends and learnings from World Employer Branding Day 2019

  • The key agencies and vendors in the employer branding global industry and how to get the best out of partnering with them

  • Latest global research findings in employer branding

  • How the changes in the political, economic, social, technological, environmental and legal environments will impact your employer brand strategy

  • The roles and responsibilities of the employer brand leader

  • Establishing a self-directed learning system for tracking employer branding trends and best practice.

Module 2

Employer Brand Strategic Management 

This module will explore the key employer brand strategic management principles and practices.

Key Focus Areas

  • Conducting an employer branding strategic audit using proven frameworks, methodology and strategies

  • Conducting an external market analysis using the PESTEL methodology to understand key trends impacting on your employer brand

  • Advanced internal and external employer brand research techniques to assist in EVP and employer brand strategy development

  • Applying best practice - Adapting and implementing the Employer Brand Roadmap

  • Developing your Employer Brand Architecture.

This module will explore employer brand analytics and reporting methods.

Key Focus Areas

Module 3

Employer Brand Analytics & Reporting

  • Developing key employer brand metrics for your strategy

  • Defining the scope of your metrics and aligning them to organizational objectives

  • Defining your employer brand key performance indicators

  • Engaging leaders through analytics and reporting

  • Developing an employer brand metrics dashboard.

Module 4

Contemporary Practices in Employer Brand Communications &

Social Media

This module will explore the impact of employer brand communications and social media in employer branding.

Key Focus Areas

  • Developing and activating your employer brand communications plan

  • Online and offline activation of your employer brand and EVP

  • The latest global research in social media

  • Conducting a social media audit

  • Developing a social media policy

  • Developing an employer brand ambassadors program

  • The social media global landscape-the key platforms and where to focus your efforts

  • Leveraging social media in employer branding-how to optimize reach and achieve business impact

  • Aligning the social media strategy with your employer branding objectives

  • Building an online community-paid versus organic growth.

Module 5

Employee and Customer Experience

This module will explore the relationship between employee and customer experience in building a world class employer brand.

Key Focus Areas

  • Aligning the candidate and employee experience with your brand positioning and values

  • The link between customer and employee engagement

  • Contemporary practices in developing a signature brand experience

  • Understanding the relationship between employee-customer-shareholder value

  • Aligning your employer brand and consumer brand strategies

  • Segmenting your employee population to optimize the employee experience

  • Activating your employer value proposition (EVP) across the employee lifecycle

  • Localising your employer brand strategy to optimize relevancy.

Module 6

Future Trends

in Employer Branding

This module will explore future trends in employer branding and how  companies should plan to adapt over the next 3-5 years.

Key Focus Areas

  • What does the 'Future of Work' look like?

  • Key technological and social trends driving the future of employer branding

  • The customization and personalization of the employee experience

  • The future of the employee and candidate experience

  • Developing a 3 year plan and forecast for your employer brand strategy.

BONUS MODULES

Bonus Module 1

Employer Brand Leadership Principles & Practices (EBLPP)

Bonus Module 2

Employer Branding Mapping & Competitor Analysis (EBLCA)

Bonus Module 3

Employer Branding & Social Responsibility (EBLSR)

*NEW* Bonus Module 4

Leading through COVID-19 (EBCOVID)

NEXT COURSE COMMENCES  SEPTEMBER

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WHY LEADERS CHOOSE TO STUDY WITH US

PERSONALISATION

Expert 1-1 coaching and mentoring with some of the world's top employer brand strategists during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at a senior level. Our coaches ensure high quality outcomes for graduates

CONTENT

With access to the world's largest employer branding library of more than 400 books, case studies, published articles, whitepapers and research reports you will be studying the latest workforce trends and learning the latest best practices and case studies

REPUTATION

With an Alumni consisting of Business Owners, CEO's, Executives and Senior Managers from more than 40 countries, our Level 1 certification is the global standard and widely recognized and trusted by companies around the world. 

"The accelerate course is an amazing experience that will bring, to any dedicated participant, a true knowledge of employer branding and the best way to implement it, overcome the hardships of the process and really become a leader in the field. To top this, the resources are very well structured and complete and the course leader, Brett Minchington, is what differentiates this course from all the others I have participated on."


Patricia, People & Communication Director

"Not only did this experience teach me the proper techniques of planning and leading employer branding projects as promised, it also taught me how to learn independently and as part of a team, how employer branding projects work, how to engage both the C-suite and employees to get the best results, and perhaps most significantly, the experience gave me the resources that will enable me to continue to develop my knowledge in employer branding."


Faisal, Talent Acquisition Advisor

"The accelerate course is one of the best learning experiences I have had in my career, it has helped me understand the fundamentals of employer branding so much better. I loved both the individual learning aspect of the modules and the group assignment, which really allows you to build a relationship with your team. The content is relevant, up to date and interesting, with really good case studies.

I would definitely recommend this course to anyone thinking of doing it."


Tanya, Global Employer Brand Leader

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PARTNERING WITH THE GLOBAL INDUSTRY

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Papirfly’s Employer Brand Portal is game-changing brand activation technology, delivering 100% consistency, every time. Learn how we can help you unleash the full power of your employer brand to recruit and retain the best talent all over the world.

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World Employer Branding Day is the world's largest gathering of leaders in employer branding in the one place at the same time. 785 leaders from 48 countries participated in the 2019 event which was supported by 62 industry leading partners.

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