INDUSTRY GUEST SPEAKERS (2026)
Learn from world leading industry experts & practitioners
GRADUATE SKILL & EXPERTISE
Upon graduation you will have the expertise to:
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Build a strategic employer brand across the full employment lifecycle
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Align and engage C-suite leaders on the business value of employer branding
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Conduct an employer brand audit to define focus areas and investment priorities
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Redesign organisational workflows to improve the end-to-end employee experience
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Understand the impact of AI on employer branding, including systemic risks
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Learn from global best practice with on-demand access to World Employer Branding Day 2022–2025 keynotes and slides
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Identify Employer Brand Moments of Truth (EBMOTs) that drive attraction, engagement, and retention
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Develop a modern Employer Brand Architecture beyond traditional EVP thinking
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Activate a flexible strategy aligned to local markets and workforce trends
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Create targeted internal and external communication plans
Measure ROI and business impact with clear performance frameworks -
Build continuous learning systems to stay ahead of industry trends
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Connect with a global alumni network of certified employer brand leaders across 70+ countries
Why accelerate?
REPUTATION
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Our Certification programs are globally recognized and trusted by companies around the world. We were pioneers in employer brand leadership education and professional development in 2011 and today, we continue to lead the global development of employer brand leadership capability through our courses and events.
WHAT OUR GRADUATES ARE SAYING ONLINE
2026 COURSE LEADER
Brett Minchington
MBA, B.Bus (Marketing)
We are pleased to announce Brett Minchington as the Accelerate Program Course Leader for 2026.
Brett is the world’s most published author and educator in employer branding and has delivered more than 1000 hours of executive coaching. He is the author of 11 books, including his latest, "The Employer Brand Competitive Advantage." With 14 global tours delivering Masterclass and Summit events in Partnership with local industry providers, Brett's work has also appeared in The Economist, BusinessWeek, Bloomberg TV and CNN. Brett has consulted to employer brand projects for global brands including Accenture, Mars, Siemens, PwC, Aon Hewitt, Origin, Amdocs, SIBUR, Elsevier, and World Vision.
Since 2006, Brett has trained thousands of leaders across 70+ countries and in 2015 founded World Employer Branding Day, now attracting 800+ leaders globally. He will provide expert group coaching and mentoring to Accelerate participants.
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GLOBAL LEARNING PLATFORM
24/7 access to the world's most comprehensive Employer Branding eLearning Platform
CORE MODULE 1:
The Fundamentals of Employer Branding
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An overview of the global market for employer branding-the size, scope and key regional differences
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Latest global research findings in employer branding
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Assessing how changes in the political, economic, social, technological, environmental and legal environments will impact your employer brand strategy
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The roles and responsibilities of the employer brand leader
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Establishing a self-directed learning system for tracking employer branding trends and best practice.
*NEW* BONUS SPECIALIZATION MODULES AT NO EXTRA COST
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Employer Brand Leader Principles & Practices
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Employer Branding Mapping & Competitor Analysis
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Employer Branding & Social Responsibility
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Networking Strategies for Success
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Mental Health & Well-Being
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Diversity, Equity & Inclusion in Employer Branding
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Employer Branding & Change Management
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Employer Brand Structure & Design
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New ways of working
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Employer Brand Advocacy
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AI & Employer Branding
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Employer Brand Strategic Audit Toolkit
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Personal Branding for Employer Brand Practitioners
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World Employer Branding Day 2022-2025 Summit keynote videos & slide decks
JOIN EXCLUSIVE GLOBAL ALUMNI 70+ COUNTRIES
TRUSTED EXPERIENCE
20,000+ leaders in 70+ countries since 2006
