THE WORLD'S #1
10 WEEK SELF-PACED
100% ONLINE GROUP COURSE
NEXT INTAKES FROM
7 November 2022
5 September 2022 (FULL)
14 March 2022 (FULL)
Graduate with the industry leading qualification Certificate in Employer Brand Leadership
LEARN WITH THE AUTHOR OF THE WORLD'S LATEST BOOK ON STRATEGIC EMPLOYER BRANDING
"Along with 24/7 access to 800+ learning items, 120+ real case studies, 6 core modules, 10 specialization modules & your International study colleague network, you will learn from the latest book on strategic employer branding by the accelerate Course leader & coach, Brett Minchington.
GRADUATE SKILL & EXPERTISE
Upon graduation you will have the expertise to:
Develop a strategic approach to employer branding across the full employment lifecycle
Engage C-suite leadership in the business value of employer branding
Conduct an employer brand strategic audit and determine your key focus areas and investment priorities
Rethink organizational work flows to optimize employee experience across all levels
Assess the full employment experience to understand the Employer Brand Moments of Truth (EBMOTs) that drive talent attraction, engagement and retention
Develop an Employer Brand Architecture that makes traditional EVP thinking obsolete
Activate an employer brand strategy that is adaptable to the local market and workforce trends
Develop targeted communication plans to support internal and external employer brand activation
Learn how to assess the ROI and business impact of your strategy
Develop a system for ongoing learning to track and adapt to industry trends
Develop and engage with an exclusive global Alumni network of Certified Employer Brand professionals from more than 70 countries.
GRADUATE WITH THE WORLD'S
MOST TRUSTED CERTIFICATE IN
EMPLOYER BRAND LEADERSHIP
WHAT OUR GRADUATES ARE SAYING ONLINE
A UNIQUE CAREER DEVELOPMENT EXPERIENCE
6 months, 24/7 access
Global eLearning Platform
200+ LEARNING ITEMS
(6 Core Modules)
Practical group assignment
6 months, 24/7 access
Employer Branding Online Library
College established in 2011
World's first employer
coaching & mentoring
with the world's most published author & educator in employer branding, Brett Minchington
AI powered networking
Industry guest speakers
Digital badge for LinkedIn
Exclusive global alumni
Exclusive alumni events
2022 COURSE LEADER
MBA, B.Bus (Marketing)
We are pleased to announced Brett Minchington as the Employer Brand Accelerate Program course leader for 2022. Brett is the world's most published author (10 books) and educator in employer branding. His 10th and latest book, "The Business of Employer Branding," is the definitive guide to adopting a strategic approach to employer branding. Brett's thought leadership has been published Internationally and has appeared in major media including The Economist, Business Week, Bloomberg TV and CNN.
Since 2006, Brett has trained 1000's of leaders in more than 70 countries and coached and mentored Business Owners, General Managers, Heads of Departments and Senior Managers who are now driving employer branding best practice in their business around the world.
In 2015, Brett founded World Employer Branding Day, the world's largest employer branding event that unites the world of employer branding under a common theme, "To advance industry practice by connecting leaders, agencies and ecosystems around the world."
Brett will provide expert group coaching and mentoring to course participants.
A pioneer of employer branding research and practice in countries including Italy, Russia, Lithuania, Romania, South Africa, Australia, Hungary, Spain, Ukraine, Slovakia, Philippines, Uzbekistan and Chile, Brett has designed and chaired Employer Branding Summits in 13 countries.
Brett has advised on employer brand strategy for agencies and companies around the world including Accenture, Mars, Siemens, Amdocs, Aon Hewitt, PwC, Origin, SIBUR, Elsevier and World Vision.
Continuing to maintain close links with academia, Brett has lectured in the MBA program on employer branding at the University of Adelaide and is the chair of the HRM Committee at University of South Australia.
Brett is passionate about teaching leaders across all functions the business of employer branding and the positive impact it has on people, companies and society.
GLOBAL LEARNING PLATFORM
You will have access to the world's most comprehensive Employer Branding eLearning Platform
including more than 800 practical learning items and the latest case studies.
If it's relevant to employer branding, you will find it here.
Core Module 1
The Fundamentals of Employer Branding
This module will explore the history, fundamentals and core strategic concepts of employer branding.
Key Focus Areas
An overview of the global market for employer branding-the size, scope and key regional differences
Latest global research findings in employer branding
Assessing how changes in the political, economic, social, technological, environmental and legal environments will impact your employer brand strategy
The roles and responsibilities of the employer brand leader
Establishing a self-directed learning system for tracking employer branding trends and best practice.
*NEW* BONUS SPECIALIZATION MODULES AT NO EXTRA COST
Bonus Specialization 1
Employer Brand Leader Principles & Practices (EBLPP)
Bonus Specialization 2
Employer Branding Mapping & Competitor Analysis (EBLCA)
Bonus Specialization 3
Employer Branding & Social Responsibility (EBLSR)
Bonus Specialization 4
Leading through COVID-19 (EBCOVID)
Bonus Specialization 5
Mental Health & Well-Being (EBCHW)
Bonus Specialization 6
Diversity, Equity & Inclusion in Employer Branding (EBDEI)
Bonus Specialization 7
Employer Branding & Change Management (EBCHM)
Bonus Specialization 8
Employer Brand Structure & Design (EBSD)
Bonus Specialization 9
New ways of working (EBNWW)
Bonus Specialization 10
Employer Brand Advocacy (EBEBA)
PLUS 6 MONTHS ACCESS TO OUR ONLINE LIBRARY OF 600+ BEST PRACTICE RESOURCES & CASE STUDIES
WHY LEADERS STUDY WITH US
With access to the world's largest employer branding learning centre of more than 800 books, case studies, published articles, whitepapers and research reports, you will be studying the latest workforce trends and learning from the latest best practices and case studies that you can adapt for use in your organization.
Expert group coaching and mentoring with some of the world's top employer brand strategists during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at an Executive level. Our coaches will ensure high quality outcomes for graduates.
On day 1 you will be invited to join our exclusive Alumni of Business Owners, CEO's, Executives, Directors and Senior Managers from more than 70 countries, providing you access to forward thinking leaders driving the new era of employer brand leadership.
Our Certification programs are globally recognized and trusted by companies around the world. We were pioneers in employer brand leadership education and professional development in 2011 and today, we continue to lead the global development of employer brand leadership capability through our courses and events.
JOIN AN EXCLUSIVE ALUMNI FROM 70+ COUNTRIES
We have been trusted to train more than 20,000 leaders in 70+ countries since 2006 including many from the world's leading brands. Our individual and group programs have established a new global benchmark for employer brand leadership capability. Our reputation is reflected in our graduate testimonials.