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TM

accelerate

THE WORLD'S #1

10 WEEK SELF-PACED

INTERNATIONAL CERTIFICATION

100% ONLINE GROUP COURSE

NEXT INTAKE FROM

5 SEPTEMBER 2022

14 MARCH 2022 (FULL)

Graduate with the industry leading qualification Certificate in Employer Brand Leadership

SINCE 2011

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ENROL & JOIN YOUR GLOBAL ALUMNI AT

WORLD EMPLOYER BRANDING DAY 2022

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LEARN WITH THE AUTHOR OF THE WORLD'S LATEST BOOK ON STRATEGIC EMPLOYER BRANDING

"Along with 24/7 access to 800+ learning items, 120+ real case studies, 6 core modules, 10 specialization modules & your International study colleague network, you will learn from the latest book on strategic employer branding by the accelerate Course leader & coach, Brett Minchington.

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WHY ACCELERATE ?
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GRADUATE SKILL & EXPERTISE
Upon graduation you will have the expertise to:

  • Develop a strategic approach to employer branding across the full employment lifecycle

  • Engage C-suite leadership in the business value of employer branding

  • Conduct an employer brand strategic audit and determine your key focus areas and investment priorities

  • Rethink organizational work flows to optimize employee experience across all levels

  • Assess the full employment experience to understand the Employer Brand Moments of Truth (EBMOTs) that drive talent attraction, engagement and retention

  • Develop an Employer Brand Architecture that makes traditional EVP thinking obsolete

  • Activate an employer brand strategy that is adaptable to the local market and workforce trends

  • Develop targeted communication plans to support internal and external employer brand activation

  • Learn how to assess the ROI and business impact of your strategy

  • Develop a system for ongoing learning to track and adapt to industry trends

  • Develop and engage with an exclusive global Alumni network of Certified Employer Brand professionals from more than 70 countries.

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GRADUATE WITH THE WORLD'S

 MOST TRUSTED CERTIFICATE IN

 EMPLOYER BRAND LEADERSHIP

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WHAT OUR GRADUATES ARE SAYING ONLINE

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A UNIQUE CAREER DEVELOPMENT EXPERIENCE

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CONTENT

6 months, 24/7 access
Employer Branding
Global eLearning Platform

200+ LEARNING ITEMS
(6 Core Modules)
+
10 bonus
Specialization Modules

+
Masterclass videos
+
Practical group assignment
+
Online assessments
+

6 months, 24/7 access
Employer Branding Online Library

600+ PUBLICATIONS
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EXPERIENCE

College established in 2011
+
World's first employer
brand leadership
qualification &
certification

+
Group expert
coaching & mentoring
with  the world's most published author & educator in employer branding, Brett Minchington 
+
Virtual classroom
sprint sessions
+
AI powered networking
+
Industry guest speakers
+
Study concierge
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CERTIFICATION

Framed Certificate
+
Digital badge for LinkedIn
+
Exclusive global alumni
+
Event discounts
+
Exclusive alumni events
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2022 COURSE LEADER
Brett Minchington 

MBA, B.Bus (Marketing)

We are pleased to announced Brett Minchington as the Employer Brand Accelerate Program course leader for 2022. Brett is the world's most published author (10 books) and educator in employer branding. His 10th and latest book, "The Business of Employer Branding," is the definitive guide to adopting a strategic approach to employer branding. Brett's thought leadership has been published Internationally and has appeared in major media including The Economist, Business Week, Bloomberg TV and CNN.

Since 2006, Brett has trained 1000's of leaders in more than 70 countries and coached and mentored Business Owners, General Managers, Heads of Departments and Senior Managers who are now driving employer branding best practice in their business around the world.

In 2015, Brett founded World Employer Branding Day, the world's largest employer branding event that unites the world of employer branding under a common theme, "To advance industry practice by connecting leaders, agencies and ecosystems around the world."

Brett will provide expert group coaching and mentoring to course participants.

 
A pioneer of employer branding research and practice in countries including Italy, Russia, Lithuania, Romania, South Africa, Australia, Hungary, Spain, Ukraine, Slovakia, Philippines, Uzbekistan and Chile, Brett has designed and chaired Employer Branding Summits in 13 countries.

Brett has advised on employer brand strategy for agencies and companies around the world including Accenture, Mars, Siemens, Amdocs, Aon Hewitt, PwC, Origin, SIBUR, Elsevier and World Vision.

Continuing to maintain close links with academia, Brett has lectured in the MBA program on employer branding at the University of Adelaide and is the chair of the HRM Committee at University of South Australia.

Brett is passionate about teaching leaders across all functions the business of employer branding and the positive impact it has on people, companies and society.
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NEXT COURSE INTAKE FROM 5 SEPTEMBER 2022

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GLOBAL LEARNING PLATFORM

You will have access to the world's most comprehensive Employer Branding eLearning Platform
including more than 800 practical learning items and the latest case studies.
If it's relevant to employer branding, you will find it here.

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Core Module 1

The Fundamentals of Employer Branding 

This module will explore the history, fundamentals and core strategic concepts of employer branding. 

 

Key Focus Areas

  • An overview of the global market for employer branding-the size, scope and key regional differences

  • Latest global research findings in employer branding

  • Assessing how changes in the political, economic, social, technological, environmental and legal environments will impact your employer brand strategy

  • The roles and responsibilities of the employer brand leader

  • Establishing a self-directed learning system for tracking employer branding trends and best practice.

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*NEW* BONUS SPECIALIZATION MODULES AT NO EXTRA COST

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Bonus Specialization 1

Employer Brand Leader Principles & Practices (EBLPP)

Bonus Specialization 2

Employer Branding Mapping & Competitor Analysis (EBLCA)

Bonus Specialization 3

Employer Branding & Social Responsibility (EBLSR)

​Bonus Specialization 4

Leading through COVID-19 (EBCOVID)

Bonus Specialization 5

Mental Health & Well-Being (EBCHW)

Bonus Specialization 6

Diversity, Equity & Inclusion in Employer Branding (EBDEI)

​Bonus Specialization 7

Employer Branding & Change Management (EBCHM)

​Bonus Specialization 8

Employer Brand Structure & Design  (EBSD)

​Bonus Specialization 9

New ways of working (EBNWW)

​Bonus Specialization 10

Employer Brand Advocacy (EBEBA)

PLUS 6 MONTHS ACCESS TO OUR ONLINE LIBRARY OF 600+ BEST PRACTICE RESOURCES & CASE STUDIES

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WHY LEADERS STUDY WITH US

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KNOWLEDGE

With access to the world's largest employer branding learning centre of more than 800 books, case studies, published articles, whitepapers and research reports, you will be studying the latest workforce trends and learning from the latest best practices and case studies that you can adapt for use in your organization.

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PERSONALISATION

Expert group coaching and mentoring with some of the world's top employer brand strategists during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at an Executive level. Our coaches will ensure high quality outcomes for graduates.

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GLOBAL NETWORK

On day 1 you will be invited to join our exclusive Alumni of Business Owners, CEO's, Executives, Directors and Senior Managers from more than 70 countries, providing you access to forward thinking leaders driving the new era of employer brand leadership.

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REPUTATION

Our Certification programs are globally recognized and trusted by companies around the world.  We were pioneers in employer brand leadership education and professional development in 2011 and today, we continue to lead the global development of employer brand leadership capability through our courses and events.

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JOIN AN EXCLUSIVE ALUMNI FROM 70+ COUNTRIES

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EXPERIENCE

We have been trusted to train more than 20,000 leaders in 70+ countries since 2006 including many from the world's leading brands. Our individual and group programs have established a new global benchmark for employer brand leadership capability. Our reputation is reflected in our graduate testimonials.

NEXT COURSE INTAKE FROM 5 SEPTEMBER 2022