accelerate

A 10 WEEK SELF-PACED INTERNATIONAL CERTIFICATION

Graduate with an industry leading

Qualification & Certification

TM

NEW INTERNATIONAL

COURSE COMMENCES FROM 3 MARCH 2020

TM

accelerate  is a 10 week intensive International Certification 

designed for busy leaders to fast track employer brand leadership knowledge,

skill and practice to the world's best practice standard.

 

The online course will culminate in a 1 day masterclass and workshop in Lisbon prior to attending as a VIP at the world's largest employer branding event, World Employer Branding Day 13-15 May 2020. The masterclass will be led by Brett Minchington and industry leaders driving world's best practice.

In Lisbon, participants will also experience a best sites of Lisbon guided tour, VIP Graduation dinner at one of Lisbon's iconic rooftop 5 star restaurants.

You will also attend the VIP Meet of Speakers & Partners & enjoy Private Box seating at the World Employer Branding Day Summit.

Participants will graduate with a Certificate in Employer Brand Leadership, 

the global standard with graduates from more than 40 countries.

Since 2006 Employer Branding College has trained thousands of leaders from companies such as Mercedes Benz, Google, Accenture, McDonalds, British Embassy, IBM, LinkedIn, AXA, Radisson, BHP, Airtel, BAT, Woolworths, Pernod Ricard, Gazprom Neft, Western Union and IHG Hotels.

Look for this trusted certification

THE INDUSTRY'S #1  PROGRAM FOR SENIOR LEADERS

10 WEEK INTENSIVE PROGRAM INCLUDES

CONTENT

6 Modules
3 bonus Modules
+
Personalized 24/7
e-learning platform
+
1-1 & group expert
coaching & mentoring
+
masterclass videos
+
Online assessments
+
Practical group assignment
+
Study concierge
+
2 years access
Online Resource Centre
350+ PUBLICATIONS

EXPERIENCE

1 Day masterclass & workshops with
Brett Minchington &
industry guest speakers
LISBON 11 MAY 2020
+
VIP Graduation Dinner
+
Best sites of Lisbon Bus Tour
+
VIP Meet Up
Speakers & Partners
World Employer Branding Day 2020
+
Private Box seating 
World Employer Branding Day Summit
+
Global
Employer Branding College
Alumni Meet Up

CERTIFICATION

Framed Certification
+
Digital badge for LinkedIn
+
Exclusive global alumni
+
Event discounts
not included
participants are responsible
for their own travel expenses
(e.g. airfare, accomm.)

NEXT COURSE STARTS MARCH 2020

SAVE €500 ON COURSE FEES BEFORE 30 NOVEMBER

LIMITED NUMBERS ENROL EARLY

COURSE LEADER

Brett Minchington

We are pleased to announced Brett Minchington as the the Employer Brand Accelerate Program course leader. Brett is the world's most published author and educator in employer branding and founder of World Employer Branding Day, an annual 3 day event that brings together the world's leading employer brands and the agencies they collaborate with.
Brett will provide 1-1 and group coaching and mentoring to course participants.
Brett will also deliver a masterclass and workshop sessions at the Meet Up in London from 21-22 November 2019.   
Brett has trained 1000's of leaders in more than 30 countries and coached and mentored business owners, general managers, heads of departments and senior managers who are now driving employer branding best practice in their business around the world.
 
His work has appeared in major media including CNN, Bloomberg, The Economist and Forbes.

PARTNERING WITH THE GLOBAL INDUSTRY

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Papirfly’s Employer Brand Portal is game-changing brand activation technology, delivering 100% consistency, every time. Learn how we can help you unleash the full power of your employer brand to recruit and retain the best talent all over the world.

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World Employer Branding Day is the world's largest gathering of leaders in employer branding in the one place at the same time. 785 leaders from 48 countries participating in the 2019 event which was supported by 62 industry leading partners.

JOIN OUR GLOBAL ALUMNI FROM 40+ COUNTRIES

Upon graduation you will have the expertise to

  • Develop a strategic approach to employer branding across the full employment lifecycle
  • Assess and understand the key trends driving the future of work
  • Present the business case and engage senior leadership to invest in employer branding
  • Conduct an employer brand strategic audit
  • Assess talent market trends
  • Develop an employer brand communications plan
  • Develop social media campaigns to attract talent
  • Implement engagement and retention programs that will increase internal engagement
  • Develop and conduct internal and external research to assess and build a best practice employer brand
  • Learn how to assess ROI and business impact of your strategy
  • Have developed a system for ongoing learning to stay on top of latest trends and industry developments
  • Have developed a global network of employer brand industry professionals to leverage and support you in your ongoing employer branding work.

GRADUATE

SKILLS & EXPERTISE

AN ECOSYSTEM APPROACH ACROSS

THE FULL EMPLOYMENT LIFECYCLE

Practical case study approach with access to
100+ real case studies

Module 1

The Fundamentals of Employer Branding 

This module will explore the history, fundamentals and core strategic concepts of employer branding. 

Key Focus Areas

  • An overview of the global market for employer branding-the size, scope and key regional differences

  • The key trends and learnings from World Employer Branding Day 2019

  • The key agencies and vendors in the employer branding global industry and how to get the best out of partnering with them

  • Latest global research findings in employer branding

  • How the changes in the political, economic, social, technological, environmental and legal environments will impact your employer brand strategy

  • The roles and responsibilities of the employer brand leader

  • Establishing a self-directed learning system for tracking employer branding trends and best practice.

Module 2

Employer Brand Strategic Management 

This module will explore the key employer brand strategic management principles and practices.

Key Focus Areas

  • Conducting an employer branding strategic audit using proven frameworks, methodology and strategies

  • Conducting an external market analysis using the PESTEL methodology to understand key trends impacting on your employer brand

  • Advanced internal and external employer brand research techniques to assist in EVP and employer brand strategy development

  • Applying best practice - Adapting and implementing the Employer Brand Roadmap

  • Developing your Employer Brand Architecture.

This module will explore employer brand analytics and reporting methods.

Key Focus Areas

Module 3

Employer Brand Analytics & Reporting

  • Developing key employer brand metrics for your strategy

  • Defining the scope of your metrics and aligning them to organizational objectives

  • Defining your employer brand key performance indicators

  • Engaging leaders through analytics and reporting

  • Developing an employer brand metrics dashboard.

Module 4

Contemporary Practices in Employer Brand Communications &

Social Media

This module will explore the impact of employer brand communications and social media in employer branding.

Key Focus Areas

  • Developing and activating your employer brand communications plan

  • Online and offline activation of your employer brand and EVP

  • The latest global research in social media

  • Conducting a social media audit

  • Developing a social media policy

  • Developing an employer brand ambassadors program

  • The social media global landscape-the key platforms and where to focus your efforts

  • Leveraging social media in employer branding-how to optimize reach and achieve business impact

  • Aligning the social media strategy with your employer branding objectives

  • Building an online community-paid versus organic growth.

Module 5

Employee and Customer Experience

This module will explore the relationship between employee and customer experience in building a world class employer brand.

Key Focus Areas

  • Aligning the candidate and employee experience with your brand positioning and values

  • The link between customer and employee engagement

  • Contemporary practices in developing a signature brand experience

  • Understanding the relationship between employee-customer-shareholder value

  • Aligning your employer brand and consumer brand strategies

  • Segmenting your employee population to optimize the employee experience

  • Activating your employer value proposition (EVP) across the employee lifecycle

  • Localising your employer brand strategy to optimize relevancy.

Module 6

Future Trends

in Employer Branding

This module will explore future trends in employer branding and how  companies should plan to adapt over the next 3-5 years.

Key Focus Areas

  • What does the 'Future of Work' look like?

  • Key technological and social trends driving the future of employer branding

  • The customization and personalization of the employee experience

  • The future of the employee and candidate experience

  • Developing a 3 year plan and forecast for your employer brand strategy.

NEXT COURSE STARTS FROM 3 MARCH 2020

WHY LEADERS STUDY WITH US

PERSONALISATION

Expert 1-1 coaching and mentoring with some of the world's top employer brand strategists during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at a senior level. Our coaches ensure high quality outcomes for graduates

CONTENT

With access to the world's largest employer branding library of more than 350 books, case studies, published articles, whitepapers and research reports you will be studying the latest workforce trends and learning the latest best practices and case studies

CREDIBILITY

With an Alumni consisting of Business Owners, CEO's, Executives and Senior Managers from more than 40 countries, our Level 1 certification is the global standard and widely recognized and trusted by companies around the world. 

OUR GRADUATES ARE DRIVING THE NEW ERA

OF EMPLOYER BRAND LEADERSHIP

The world's highest regarded employer branding qualification

"The course was excellent.  It covered so much content and practical application of how employer branding projects work, what to focus on when discovering, articulating and engaging with businesses around understanding their message to market and engaging both the C-suite and employees to get the best results."

"The course readings and assignments provided me with a thorough understanding of the key strategic and tactical concepts of employer branding and a methodology for transforming this knowledge into strategy and the strategy into actionable steps.

The seemless e-learning platform

is outstanding. 

This program is world class!"

What an amazing experience!  The content is comprehensive, the case studies are great tests in application, and the global educator Brett Minchington is inspiring.  Worth every invested dollar...without a doubt."

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