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TM

accelerate

THE WORLD'S #1

10 WEEK SELF-PACED

INTERNATIONAL CERTIFICATION

NEXT COURSE INTAKE FROM 

21 JUNE 2021

100% ONLINE GROUP COURSE

THIS COURSE TEACHES THE  FULL EMPLOYMENT LIFECYCLE OF EMPLOYER BRANDING

AS A "BUSINESS" FUNCTION

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98%

OVERALL COURSE SATISFACTION RATING

OF MOST RECENT COURSE

STUDY WITH INDUSTRY COLLEAGUES FROM AROUND THE WORLD & WORK IN GROUPS ON ENGAGING, PRACTICAL ASSIGNMENTS
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GRADUATE WITH THE INDUSTRY'S

 MOST TRUSTED CERTIFICATE IN

 EMPLOYER BRAND LEADERSHIP

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WHY LEADERS CHOOSE TO STUDY WITH US

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PERSONALISATION

Expert 1-1 coaching and mentoring with some of the world's top employer brand strategists during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at a senior level. Our coaches ensure high quality outcomes for graduates.

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CONTENT

With access to the world's largest employer branding library of more than 500 books, case studies, published articles, whitepapers and research reports you will be studying the latest workforce trends and learning the latest best practices and case studies.

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REPUTATION

With an Alumni consisting of Business Owners, CEO's, Executives and Senior Managers from more than 60 countries, our Certification program is the global standard and widely recognized and trusted by companies around the world. 

THE INDUSTRY'S #1  PROGRAM FOR LEADERS

10 WEEK INTENSIVE PROGRAM INCLUDES

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CONTENT

6 core Modules
6 bonus Modules
+
Personalized 24/7
e-learning platform
+
Masterclass videos
+
Online assessments
+
Practical group assignment
+
2 years access
Online Resource Centre
500+ PUBLICATIONS

EXPERIENCE

Established in 2011
+
World's first employer
brand leadership
qualification &
certification
+
1-1 & Group expert
coaching & mentoring
with  the world's most published author & educator in employer branding,
Brett Minchington 
+
Virtual classroom
sprint sessions
+
AI powered networking
+
Industry guest speakers
+
Study concierge
+
On demand pass
World Employer Branding Day 2020 ( Virtual )
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CERTIFICATION

Framed Certification
+
Digital badge for LinkedIn
+
Exclusive global alumni
+
Event discounts
+
Exclusive alumni events
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OUR GRADUATES ARE OUR GREATEST AMBASSADORS

COURSE LEADER

Brett Minchington

We are pleased to announced Brett Minchington as the Employer Brand Accelerate Program course leader for 2021. Brett is the world's most published author and educator in employer branding and founder of World Employer Branding Day, an annual event that brings together the world's leading employer brands and the agencies they collaborate with.
Brett will provide 1-1 & group coaching and mentoring to course participants.
Brett has trained 1000's of leaders in more than
60 countries and coached and mentored business owners, general managers, heads of departments and senior managers who are now driving employer branding best practice in their business around the world.
 
His work has appeared in major media including CNN, Bloomberg, The Economist and Forbes.
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GRADUATE SKILL & EXPERTISE

Upon graduation you will have the expertise to

  • Develop a strategic approach to employer branding across the full employment lifecycle

  • Assess and understand the key trends driving the future of work

  • Present the business case and engage senior leadership to invest in employer branding

  • Conduct an employer brand strategic audit

  • Redesign organizational work flows to optimize employer brand impact

  • Develop an employer brand and EVP communications plan

  • Develop social media campaigns to attract talent and build employer brand equity

  • Implement engagement and retention programs that will increase internal engagement

  • Conduct internal and external research to assess and build a best practice employer brand strategy

  • Learn how to assess ROI and business impact of your strategy

  • Develop a system for ongoing learning to stay on top of latest trends and industry developments

  • Have developed a global network of employer brand industry professionals to leverage and support you in your ongoing employer branding work.

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NEXT COURSE INTAKE FROM 21 JUNE 2021 

AN ECOSYSTEM APPROACH ACROSS

THE FULL EMPLOYMENT LIFECYCLE

Practical case study approach with access to
100+ real case studies

Module 1

The Fundamentals of Employer Branding 

This module will explore the history, fundamentals and core strategic concepts of employer branding. 

Key Focus Areas

  • An overview of the global market for employer branding-the size, scope and key regional differences

  • The key trends and learnings from World Employer Branding Day 2020

  • The key agencies and vendors in the employer branding global industry and how to get the best out of partnering with them

  • Latest global research findings in employer branding

  • How the changes in the political, economic, social, technological, environmental and legal environments will impact your employer brand strategy

  • The roles and responsibilities of the employer brand leader

  • Establishing a self-directed learning system for tracking employer branding trends and best practice.

Module 2

Employer Brand Strategic Management 

This module will explore the key employer brand strategic management principles and practices.

Key Focus Areas

  • Conducting an employer branding strategic audit using proven frameworks, methodology and strategies

  • Conducting an external market analysis using the PESTEL methodology to understand key trends impacting on your employer brand

  • Advanced internal and external employer brand research techniques to assist in EVP and employer brand strategy development

  • Applying best practice - Adapting and implementing the Employer Brand Roadmap

  • Developing your Employer Brand Architecture.

Module 3

Employer Brand Analytics

& Reporting

This module will explore employer brand analytics and reporting methods.

Key Focus Areas

  • Developing key employer brand metrics for your strategy

  • Defining the scope of your metrics and aligning them to organizational objectives

  • Defining your employer brand key performance indicators

  • Engaging leaders through analytics and reporting

  • Developing an employer brand metrics dashboard.

Module 4

Contemporary Practices in Employer Brand Communications &

Social Media

This module will explore the impact of employer brand communications and social media in employer branding.

Key Focus Areas

  • Developing and activating your employer brand communications plan

  • Online and offline activation of your employer brand and EVP

  • The latest global research in social media

  • Conducting a social media audit

  • Developing a social media policy

  • Developing an employer brand ambassadors program

  • The social media global landscape-the key platforms and where to focus your efforts

  • Leveraging social media in employer branding-how to optimize reach and achieve business impact

  • Aligning the social media strategy with your employer branding objectives

  • Building an online community-paid versus organic growth.

Module 5

Employee and Customer Experience

This module will explore the relationship between employee and customer experience in building a world class employer brand.

Key Focus Areas

  • Aligning the candidate and employee experience with your brand positioning and values

  • The link between customer and employee engagement

  • Contemporary practices in developing a signature brand experience

  • Understanding the relationship between employee-customer-shareholder value

  • Aligning your employer brand and consumer brand strategies

  • Segmenting your employee population to optimize the employee experience

  • Activating your employer value proposition (EVP) across the employee lifecycle

  • Localising your employer brand strategy to optimize relevancy.

Module 6

Future Trends

in Employer Branding

This module will explore future trends in employer branding and how  companies should plan to adapt over the next 3-5 years.

Key Focus Areas

  • What does the 'Future of Work' look like?

  • Key technological and social trends driving the future of employer branding

  • The customization and personalization of the employee experience

  • The future of the employee and candidate experience

  • Developing a 3 year plan and forecast for your employer brand strategy.

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*NEW* BONUS ELECTIVE MODULES AT NO EXTRA COST

Bonus Elective 1

Employer Brand Leadership Principles & Practices (EBLPP)

Bonus Elective 2

Employer Branding Mapping & Competitor Analysis (EBLCA)

Bonus Elective 3

Employer Branding & Social Responsibility (EBLSR)

Bonus Elective 4

Leading through COVID-19 (EBCOVID)

Bonus Elective 5

Mental Health & Well-being (EBCHW)

Bonus Elective 6

Diversity, Equity & Inclusion in Employer Branding (EBDEI)

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OUR GRADUATES FROM 60+ COUNTRIES ARE LEADING THE NEW ERA OF EMPLOYER BRANDING

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WHAT GRADUATES SAY

"The accelerate course is one of the best learning experiences I have had in my career. The content is relevant, up to date and interesting, with really good case studies. I would definitely recommend this course to anyone thinking of doing it."

—  Tanya, Global Employer Brand Leader

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EXPERIENCE

We have been trusted to train more than 20,000 leaders in 70+ cities since 2006 including many from the world's leading brands. Our individual and group programs have established a new global benchmark for employer brand leadership capability. Our reputation is reflected in our graduate testimonials.

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NEXT COURSE INTAKE FROM 21 JUNE 2021