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  • Writer's pictureAndrea Fielding

Accelerate your leadership and career

We're pleased to announce the next course intake for the accelerate-Certificate in Employer Brand Leadership will commence from 15 April 2024.

Leaders from more than 50 countries have graduated from the course since 2019 which enjoys a strong reputation as the world's leading Employer Brand Leadership Group Course. Recent graduates rated the course at 98% overall satisfaction.

Since pioneering Employer Brand Leadership Education and Certification in 2011, 'accelerate,' like all of our courses, teaches employer branding as a business function across the full employment lifecycle to drive sustainable talent attraction, engagement and retention.

We have been trusted to deliver employer branding training and events since 2006 for 1000s of leaders from more than 70 countries from companies such as Accenture, Mars, Roche, Coca-Cola, IBM, Mercedes Benz, Google, EY, Toyota, Amazon, Indeed, AXA, LinkedIn and IHG Hotels.

What is included in the course?

The highly engaging, 10 week, 100% online group course includes:

  • All Group course launch session to connect you with your International study colleagues

  • Unlimited access to the world's most comprehensive eLearning platform of 200+ learning items, 6 core and 14 bonus elective modules. Content includes practical and engaging masterclass videos, case studies (text and video), articles, templates, research reports, whitepapers, multiple choice Q&A, etc.

  • Pre course and post graduation Employer Brand Leadership Capability Assessment to track your progress.

  • Ability to self-pace your study schedule and learning pathway with more than 200 learning items to choose from across the eLearning platform.

  • 10 X Group LIVE, personalised group coaching sessions with course leader, Brett Minchington and industry practitioners.

  • Fast paced group online sprint sessions with your International colleagues to explore and discuss solutions to some of your company's and the industry's greatest challenges.

  • Group assignment project focused on real workplace challenges to develop practical employer brand leadership skills and capabilities

  • 1 course text ('The Business of Employer Branding') and 3 case study books (60+ leading practice case studies).

  • 6 months 24/7 subscription to the world's largest Employer Branding Online Resource Library of more than 600 publications for ongoing learning.

  • Access to the World Employer Branding Day 2023 and 2022 Presentations from the world's top employer brands.

  • Study concierge support to ensure a positive study experience.

  • Membership of an exclusive global alumni with leaders from more than 70 countries from the beginning of your course.

  • Graduation day including group assignment presentations.

  • Digital Certificate and LinkedIn badge to promote your industry leading Certification.

  • Invitations to join Global Alumni members at Meet Ups throughout the year and events to foster ongoing learning and connections.

What you will learn

Upon graduation you will have the expertise to:

  • Develop a strategic approach to employer branding across the full employment lifecycle

  • Engage and influence C-suite leadership in the business value of employer branding

  • Conduct an employer brand strategic audit and determine your key focus areas and investment priorities

  • Develop an Employer Brand Architecture that makes traditional EVP thinking obsolete

  • Develop targeted communication plans to support internal and external employer brand activation

  • Rethink organizational structure and work flows to optimize employee experience across all levels

  • Learn how to assess the ROI and business impact of your strategy

  • Develop and engage with an exclusive global Alumni network of Certified Employer Brand professionals from more than 70 countries.

Where do leaders come from?

accelerate attracts leaders from around the world. Over the past 4 years we have welcomed graduates from countries including: Argentina-Austria-Australia-Belgium-Barbados-Botswana-Brazil-Bulgaria-Canada-Colombia-Costa Rica-Croatia-Cyprus-Czech Republic-Denmark-Dominican Republic-Estonia-Egypt-Finland-France-Germany-Greece-Hong Kong-Hungary-India-Ireland-Israel-Italy-Kenya-Lithuania-Malta-Malaysia-Mexico-Moldova-Namibia-Netherlands-Nigeria-Norway-Poland-Portugal-Romania-Saudi Arabia-Serbia-Singapore-Slovakia-South Africa-Spain-Switzerland-Turkey-UAE-United Kingdom-Ukraine-USA-Vietnam.

What backgrounds do participants come from?

We teach employer branding as a business function and this is reflected in the diversity of leaders that study the course. Recent graduates include leaders in HR, Marketing, Employer Branding, Communications, People Analytics, Talent Management, Recruitment, PR, Culture & People, Digital Operations and Talent Acquisition.


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