accelerate
A 10 WEEK SELF-PACED INTERNATIONAL CERTIFICATION
Graduate with an industry leading
Qualification & Certification
TM
NEW INTERNATIONAL
COURSE COMMENCES FROM 16 SEPTEMBER
TM
accelerate is a 10 week intensive International Certification
designed for busy leaders to fast track employer brand leadership knowledge,
skill and practice to the world's best practice standard.
The online course will culminate in a 2 day masterclass and workshop in London with Brett Minchington and industry leaders driving world's best practice.
In London, participants will also experience a best sites of London guided tour, VIP dinner and a memorable graduation ceremony ontop of the Coca-Cola London Eye.
Participants will graduate with a Certificate in Employer Brand Leadership,
the global standard with graduates from more than 40 countries.
Since 2006 Employer Branding College has trained thousands of leaders from companies such as Mercedes Benz, Google, Accenture, McDonalds, British Embassy, IBM, LinkedIn, AXA, Radisson, BHP, Airtel, BAT, Woolworths, Pernod Ricard, Gazprom Neft, Western Union and IHG Hotels.
Look for this trusted certification
THE INDUSTRY'S #1 PROGRAM FOR SENIOR LEADERS
10 WEEK INTENSIVE PROGRAM INCLUDES
CONTENT
6 Modules
3 bonus Modules
+
Personalized 24/7
e-learning platform
+
1-1 & group expert
coaching & mentoring
+
6 masterclass videos
+
Online assessments
+
Practical group assignment
+
Study concierge
+
2 years access
Online Resource Centre
350+ PUBLICATIONS
EXPERIENCE
2 Day masterclass & workshops with
Brett Minchington &
Industry guest speakers
LONDON 21-22 NOV
+
VIP dinner
+
Best sites of London Bus Tour
+
Graduation ontop of
Coca-Cola London Eye
CERTIFICATION
Framed Certification
+
Digital badge for LinkedIn
+
Exclusive global alumni
+
Event discounts
not included
participants are responsible
for their own travel expenses
(e.g. airfare, accomm.)
COURSE LEADER
Brett Minchington
We are pleased to announced Brett Minchington as the the Employer Brand Accelerate Program course leader. Brett is the world's most published author and educator in employer branding and founder of World Employer Branding Day, an annual 3 day event that brings together the world's leading employer brands and the agencies they collaborate with.
Brett will provide 1-1 and group coaching and mentoring to course participants.
Brett will also deliver a masterclass and workshop sessions at the Meet Up in London from 21-22 November 2019.
Brett has trained 1000's of leaders in more than 30 countries and coached and mentored business owners, general managers, heads of departments and senior managers who are now driving employer branding best practice in their business around the world.
His work has appeared in major media including CNN, Bloomberg, The Economist and Forbes.
PARTNERING WITH THE GLOBAL INDUSTRY
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JOIN OUR GLOBAL ALUMNI FROM 40+ COUNTRIES
Upon graduation you will have the expertise to
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Develop a strategic approach to employer branding across the full employment lifecycle
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Assess and understand the key trends driving the future of work
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Present the business case and engage senior leadership to invest in employer branding
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Conduct an employer brand strategic audit
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Assess talent market trends
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Develop an employer brand communications plan
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Develop social media campaigns to attract talent
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Implement engagement and retention programs that will increase internal engagement
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Develop and conduct internal and external research to assess and build a best practice employer brand
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Learn how to assess ROI and business impact of your strategy
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Have developed a system for ongoing learning to stay on top of latest trends and industry developments
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Have developed a global network of employer brand industry professionals to leverage and support you in your ongoing employer branding work.
GRADUATE
SKILLS & EXPERTISE
AN ECOSYSTEM APPROACH ACROSS
THE FULL EMPLOYMENT LIFECYCLE
Practical case study approach with access to
100+ real case studies
Module 1
The Fundamentals of Employer Branding
This module will explore the history, fundamentals and core strategic concepts of employer branding.
Key Focus Areas
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An overview of the global market for employer branding-the size, scope and key regional differences
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The key trends and learnings from World Employer Branding Day 2019
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The key agencies and vendors in the employer branding global industry and how to get the best out of partnering with them
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Latest global research findings in employer branding
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How the changes in the political, economic, social, technological, environmental and legal environments will impact your employer brand strategy
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The roles and responsibilities of the employer brand leader
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Establishing a self-directed learning system for tracking employer branding trends and best practice.
Module 2
Employer Brand Strategic Management
This module will explore the key employer brand strategic management principles and practices.
Key Focus Areas
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Conducting an employer branding strategic audit using proven frameworks, methodology and strategies
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Conducting an external market analysis using the PESTEL methodology to understand key trends impacting on your employer brand
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Advanced internal and external employer brand research techniques to assist in EVP and employer brand strategy development
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Applying best practice - Adapting and implementing the Employer Brand Roadmap
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Developing your Employer Brand Architecture.
This module will explore employer brand analytics and reporting methods.
Key Focus Areas
Module 3
Employer Brand Analytics & Reporting
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Developing key employer brand metrics for your strategy
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Defining the scope of your metrics and aligning them to organizational objectives
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Defining your employer brand key performance indicators
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Engaging leaders through analytics and reporting
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Developing an employer brand metrics dashboard.
Module 4
Contemporary Practices in Employer Brand Communications &
Social Media
This module will explore the impact of employer brand communications and social media in employer branding.
Key Focus Areas
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Developing and activating your employer brand communications plan
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Online and offline activation of your employer brand and EVP
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The latest global research in social media
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Conducting a social media audit
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Developing a social media policy
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Developing an employer brand ambassadors program
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The social media global landscape-the key platforms and where to focus your efforts
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Leveraging social media in employer branding-how to optimize reach and achieve business impact
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Aligning the social media strategy with your employer branding objectives
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Building an online community-paid versus organic growth.
Module 5
Employee and Customer Experience
This module will explore the relationship between employee and customer experience in building a world class employer brand.
Key Focus Areas
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Aligning the candidate and employee experience with your brand positioning and values
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The link between customer and employee engagement
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Contemporary practices in developing a signature brand experience
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Understanding the relationship between employee-customer-shareholder value
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Aligning your employer brand and consumer brand strategies
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Segmenting your employee population to optimize the employee experience
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Activating your employer value proposition (EVP) across the employee lifecycle
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Localising your employer brand strategy to optimize relevancy.
Module 6
Future Trends
in Employer Branding
This module will explore future trends in employer branding and how companies should plan to adapt over the next 3-5 years.
Key Focus Areas
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What does the 'Future of Work' look like?
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Key technological and social trends driving the future of employer branding
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The customization and personalization of the employee experience
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The future of the employee and candidate experience
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Developing a 3 year plan and forecast for your employer brand strategy.
WHY LEADERS STUDY WITH US
PERSONALISATION
Expert 1-1 coaching and mentoring with some of the world's top employer brand strategists during your studies will ensure you develop the confidence and capabilities required to lead an employer brand strategy at a senior level. Our coaches ensure high quality outcomes for graduates
CONTENT
With access to the world's largest employer branding library of more than 350 books, case studies, published articles, whitepapers and research reports you will be studying the latest workforce trends and learning the latest best practices and case studies
CREDIBILITY
With an Alumni consisting of Business Owners, CEO's, Executives and Senior Managers from more than 40 countries, our Level 1 certification is the global standard and widely recognized and trusted by companies around the world.
OUR GRADUATES ARE DRIVING THE NEW ERA
OF EMPLOYER BRAND LEADERSHIP
The world's highest regarded employer branding qualification
"The accelerate course is an amazing experience that will bring, to any dedicated participant, a true knowledge of employer branding and the best way to implement it, overcome the hardships of the process and really become a leader in the field. To top this, the resources are very well structured and complete and the course leader, Brett Minchington, is what differentiates this course from all the others I have participated on."
Patricia, People & Communication Director
"Not only did this experience teach me the proper techniques of planning and leading employer branding projects as promised, it also taught me how to learn independently and as part of a team, how employer branding projects work, how to engage both the C-suite and employees to get the best results, and perhaps most significantly, the experience gave me the resources that will enable me to continue to develop my knowledge in employer branding."
Faisal, Talent Acquisition Advisor
"The accelerate course is one of the best learning experiences I have had in my career, it has helped me understand the fundamentals of employer branding so much better. I loved both the individual learning aspect of the modules and the group assignment, which really allows you to build a relationship with your team. The content is relevant, up to date and interesting, with really good case studies.
I would definitely recommend this course to anyone thinking of doing it."
Tanya, Global Employer Brand Leader
