• Andrea Fielding

Building a global employer brand with local relevance and consistency


Unilever is a Global business leader with more than 400 powerhouse brands that can be found in seven out of ten households around the world and 12 brands that each generate annual sales of over €1 billion. With a presence in 190 markets and more than 140,000 employees, Unilever is also the place where you can bring your purpose to life through the work that you do, creating a better business and a better world.


We were honored to have Sophie Haynes, Global Employer Brand Manager at Unilever present a keynote at World Employer Branding Day on 5 November 2020 titled, " Building a global employer brand with local relevance and consistency." In her presentation Sophie shared key learnings from the numerous challenges she has faced in driving brand consistency for Unilever’s employer brand at a global level while ensuring local relevance in the markets they need to deliver in. This is one of the industry's key challenges.

"If your employer brand and EVP sits at the core of who your company is, the way you navigate COVID-19 will be reflective of this.....Stay true to your core."

Enjoy free access to Sophie's presentation below.

NEW COURSE INTAKE: FROM 22 MARCH 2021

Learn how to build a global employer brand with local relevance and consistency while studying the industry's leading Qualification and Certification program, the accelerate-Certificate in Employer Brand Leadership Course click here